Martín Escobari

They were owners of the number one investment bank in Brazil, Banco Garantia.

They were making tons of money out of volatility and inflation, because in high inflation periods, you can make a lot of money if you are smart with math and finance.

But they knew inflation would end one day.

And they said, we want to buy a company that will benefit from a low inflation, rising consumption.

Beer is one such company, but they waited five years for

for this company to come for sale.

And it came for sale two weeks before an election when the Swiss owners got scared that a socialist was going to become president.

Lula, first time government, and he was from the Workers' Party.

And they called them and they says, can you do a deal in a week?

We'd like to get out of town.

We don't want to take the risk of a socialist president.

And Georgia had been waiting for that big fish for five years, closed the deal in a week.

And then he waited 10 years till Antarctica was in trouble when a big devaluation and closed the deal in three months.

And then he waited another seven years to do a deal with Interbrew.

And then the biggest of all deals waited the following decade to do a deal with Anheuser-Busch.

And basically, over this period, $80 million, initial investment in Brahma became a $60 billion plus, excluding dividends.

But they're great fishermen.

and they wait for the big fish.

And as a concept, that is something I've learned from them, which is every four or five years, there's a once-in-a-generation opportunity that you have to be ready and be willing to move quickly to capture.

And if you do, you can create disproportionate value for your company, for your investors, for your employees.