Martin Hatting

It's identifying that, scratching that itch that we had, the typical scenario in SaaS, I think.

So when did you launch the agency?

What year?

In 2001.

Oh, wow.

We got, again, in relation to the low cost of living, we got just over $800,000 annual revenue.

That was in 2022?

Yeah.

Yeah.

I think it's a combination of the one is realizing that the consulting business is just constant churn and constant grind.

It's that part of it.

One thing to free up a bit of time and have something that is scalable and that is repeatable.

And the other thing is I have a really appreciation for really great user experiences.

And I've always wanted to build something that is just like amazing from a user experience perspective.

The whole signup process, the onboarding process,

the flow of it.

And it's been a challenge of, you know, I saw it as a bit of a challenge for me to actually build that.

So that's been an interesting journey for me personally to do the whole design of the system.

Like all of the UI, I actually do the UI design.

That's all on my side, the product management of it.