Martin Lodewijks

The trend for non-alk grew initially more in your developed markets.

So in Europe, in the US, and that sort of started even sort of 10, 15 years ago.

But I think over the last five years, what's really changed is that you're now seeing really strong non-alk growth coming out of emerging markets as well.

And the second thing to note is... Globally, non-alcoholic products are about 1% of the total industry.