Marty Makary

Yeah.

Well, I mean, look, if you guys get it done, I think it'll be a profound change for America for the price of health care, which I think is really challenging a lot of people day to day.

Well, I mean, look, if you guys get it done, I think it'll be a profound change for America for the price of health care, which I think is really challenging a lot of people day to day.

One of the other things that's been a little bit of a hot button is pharmaceutical advertising on TV.

One of the other things that's been a little bit of a hot button is pharmaceutical advertising on TV.

Some people have claimed that the pharmaceutical companies have significant influence over media because of the money they spend.

Some people have claimed that the pharmaceutical companies have significant influence over media because of the money they spend.

They're one of the biggest spenders.

They're one of the biggest spenders.

I spoke to a pharmaceutical CEO about advertising.

I spoke to a pharmaceutical CEO about advertising.

He said the ROI is incredible.

He said the ROI is incredible.

We've never been able to influence media, so it doesn't make a difference to us in that sense.

We've never been able to influence media, so it doesn't make a difference to us in that sense.

But fundamentally, the reason we do it is because it gets awareness out there for therapies that patients might not know are available to them.

But fundamentally, the reason we do it is because it gets awareness out there for therapies that patients might not know are available to them.

And he said this interesting statistic to me, which is that half of US physicians never see a representative to learn about new drugs that are coming to market.

And he said this interesting statistic to me, which is that half of US physicians never see a representative to learn about new drugs that are coming to market.

And two thirds of physicians report never reading a journal article or going to a conference in the past year.