Marvin Russell

So maybe share that part of the pivot with you today.

Tell me about that.

What's the product do today?

So checklists, you know, we had a couple hundred people paying us monthly for, you know, making checklists, personalizing them and betting them on their website.

But that just wasn't paying the bills.

Right.

You know, I was making maybe one or two thousand MRR back then.

And the entire time people, businesses, I should say, kept asking us, Marvin, we need reoccurring business processes.

That's what we need.

I had CBS call me, turned them down.

I had companies all over the world call me and say, we love your product, but we need repeating processes to give our employees so they can repeat them and do them over and over again and submit them.

I just ignored them, right?

And I didn't do them.

But recently, in the last few months, we revisited Checkly.

We decided to go full steam ahead on processes.

We've differentiated ourselves.

And now companies are signing up left and right as of the last couple of months for our reoccurring processes.

So that's huge.

And we're different.

And I'll explain that in a minute how we're different, but that's the pivot.