Mary Kennedy Thompson

speaker

748 appearances 2 recordings 1 series first heard Oct 2014 last heard May 2018

Mary Kennedy Thompson’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · It's All About Being Neighborly · 16 May 2018 podcast

all things that you would have done in your home or maybe your business property that needs a repair or needs to be enhanced or you want to maintain, we probably have a brand that does it, whether it's Glass Doctor for repairing glass or Grounds Guys for maintenance, you know, lawn care maintenance around your home or Window Genie to clean your windows or Molly Maid to clean your home or Mr. Rooter to fix your plumbing emergency.

I could go on and on.

We have 12 brands in North America and...

22 corporate brands of which 20 are consumer brands across the world.

And so what we started to see as we worked with our customers, and if you think about the person that we most need to think about is our end user, the person that's at home and either having an emergency or wanting to maintain something or wanting to enhance something in their home, they

they kept saying that, one, they didn't know our brands went together.

And it's funny because all of our brands, you know, belong within the Duar Group, and we all ascribe to this code of values of living rich.

And we bring people into us that also believe that, franchisees and associates alike, and even vendors who tell us that they love working within a set of values.

But we didn't do a good job showing them how we're connected.

And, you know, Duar Group,

People in franchising know to our group, but the end user doesn't really know to our group.

So we started looking for how could we help connect all those brands together.

And we studied it.

We studied our customers a lot.

We asked them, what do you think about us?

And how was the experience that you had?

And for a brand to be really relevant, you have to meet a human truth, and you have to live what you really say you do.

So you can't say, I'm going to aspire to be this way, and this is going to be my brand.

You have to say, no, this is what my customers say about my brand.

And the words that came up were friendly, helpful, knowledgeable, neighborly.

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