Matt Abrahams

So, Hala, I'm going to ask you to put me on the spot if you're willing to do this. Okay.

Second, all communication, planned or spontaneous, needs to be goal-driven. A goal has three parts, information, emotion, and action. What do I want the audience to know? How do I want them to feel? And what do I want them to do? So before I walk into a conference room where I might get questions or be asked for feedback, I think, what do I want this audience to know? How do I want them to feel?

Second, all communication, planned or spontaneous, needs to be goal-driven. A goal has three parts, information, emotion, and action. What do I want the audience to know? How do I want them to feel? And what do I want them to do? So before I walk into a conference room where I might get questions or be asked for feedback, I think, what do I want this audience to know? How do I want them to feel?

Second, all communication, planned or spontaneous, needs to be goal-driven. A goal has three parts, information, emotion, and action. What do I want the audience to know? How do I want them to feel? And what do I want them to do? So before I walk into a conference room where I might get questions or be asked for feedback, I think, what do I want this audience to know? How do I want them to feel?

Second, all communication, planned or spontaneous, needs to be goal-driven. A goal has three parts, information, emotion, and action. What do I want the audience to know? How do I want them to feel? And what do I want them to do? So before I walk into a conference room where I might get questions or be asked for feedback, I think, what do I want this audience to know? How do I want them to feel?

Second, all communication, planned or spontaneous, needs to be goal-driven. A goal has three parts, information, emotion, and action. What do I want the audience to know? How do I want them to feel? And what do I want them to do? So before I walk into a conference room where I might get questions or be asked for feedback, I think, what do I want this audience to know? How do I want them to feel?

Pick a particular product or service that I would know, something I know. Just give it to me. And without any thought, I'm going to pitch it just using this structure. So if I do my job right, I'm going to demonstrate spontaneous speaking. So I don't know what you're about to say. You didn't know I was going to ask you to do this. So we're both being spontaneous.

Pick a particular product or service that I would know, something I know. Just give it to me. And without any thought, I'm going to pitch it just using this structure. So if I do my job right, I'm going to demonstrate spontaneous speaking. So I don't know what you're about to say. You didn't know I was going to ask you to do this. So we're both being spontaneous.

Pick a particular product or service that I would know, something I know. Just give it to me. And without any thought, I'm going to pitch it just using this structure. So if I do my job right, I'm going to demonstrate spontaneous speaking. So I don't know what you're about to say. You didn't know I was going to ask you to do this. So we're both being spontaneous.

Pick a particular product or service that I would know, something I know. Just give it to me. And without any thought, I'm going to pitch it just using this structure. So if I do my job right, I'm going to demonstrate spontaneous speaking. So I don't know what you're about to say. You didn't know I was going to ask you to do this. So we're both being spontaneous.

Pick a particular product or service that I would know, something I know. Just give it to me. And without any thought, I'm going to pitch it just using this structure. So if I do my job right, I'm going to demonstrate spontaneous speaking. So I don't know what you're about to say. You didn't know I was going to ask you to do this. So we're both being spontaneous.

Give me something to pitch, a product or service that I would know about.

Give me something to pitch, a product or service that I would know about.

Give me something to pitch, a product or service that I would know about.

Give me something to pitch, a product or service that I would know about.

Give me something to pitch, a product or service that I would know about.

And what do I want them to do? By focusing on relevance and by focusing on your goal, you will become more concise and clear. And if you can then convey your message in a structure like we just talked about, that's how you truly become relevant and focused.

And what do I want them to do? By focusing on relevance and by focusing on your goal, you will become more concise and clear. And if you can then convey your message in a structure like we just talked about, that's how you truly become relevant and focused.

And what do I want them to do? By focusing on relevance and by focusing on your goal, you will become more concise and clear. And if you can then convey your message in a structure like we just talked about, that's how you truly become relevant and focused.

And what do I want them to do? By focusing on relevance and by focusing on your goal, you will become more concise and clear. And if you can then convey your message in a structure like we just talked about, that's how you truly become relevant and focused.