Matt Abrahams

Attention is the most precious commodity we have in the world today. So that makes it relevant. Here's what's important for you. For example, grounds it in reality. We remember detail better than we remember high-level information. And that's not all, extends and expands whatever you're talking about beyond the moment.

So just knowing those four-sentence starters can help you pitch anything in the moment.

So just knowing those four-sentence starters can help you pitch anything in the moment.

So just knowing those four-sentence starters can help you pitch anything in the moment.

So just knowing those four-sentence starters can help you pitch anything in the moment.

So just knowing those four-sentence starters can help you pitch anything in the moment.

Yes, so two things. Beyond having a structure, structure is critical to being more concise. Two things. One, you have to think about your audience and what's relevant and most important to them, and then focus everything you're doing like a magnet towards that relevance. So I am constantly thinking to myself, what is most important to my audience in this moment? And that's what helps me focus.

Yes, so two things. Beyond having a structure, structure is critical to being more concise. Two things. One, you have to think about your audience and what's relevant and most important to them, and then focus everything you're doing like a magnet towards that relevance. So I am constantly thinking to myself, what is most important to my audience in this moment? And that's what helps me focus.

Yes, so two things. Beyond having a structure, structure is critical to being more concise. Two things. One, you have to think about your audience and what's relevant and most important to them, and then focus everything you're doing like a magnet towards that relevance. So I am constantly thinking to myself, what is most important to my audience in this moment? And that's what helps me focus.

Yes, so two things. Beyond having a structure, structure is critical to being more concise. Two things. One, you have to think about your audience and what's relevant and most important to them, and then focus everything you're doing like a magnet towards that relevance. So I am constantly thinking to myself, what is most important to my audience in this moment? And that's what helps me focus.

Yes, so two things. Beyond having a structure, structure is critical to being more concise. Two things. One, you have to think about your audience and what's relevant and most important to them, and then focus everything you're doing like a magnet towards that relevance. So I am constantly thinking to myself, what is most important to my audience in this moment? And that's what helps me focus.

Second, all communication, planned or spontaneous, needs to be goal-driven. A goal has three parts, information, emotion, and action. What do I want the audience to know? How do I want them to feel? And what do I want them to do? So before I walk into a conference room where I might get questions or be asked for feedback, I think, what do I want this audience to know? How do I want them to feel?

Second, all communication, planned or spontaneous, needs to be goal-driven. A goal has three parts, information, emotion, and action. What do I want the audience to know? How do I want them to feel? And what do I want them to do? So before I walk into a conference room where I might get questions or be asked for feedback, I think, what do I want this audience to know? How do I want them to feel?

Second, all communication, planned or spontaneous, needs to be goal-driven. A goal has three parts, information, emotion, and action. What do I want the audience to know? How do I want them to feel? And what do I want them to do? So before I walk into a conference room where I might get questions or be asked for feedback, I think, what do I want this audience to know? How do I want them to feel?

Second, all communication, planned or spontaneous, needs to be goal-driven. A goal has three parts, information, emotion, and action. What do I want the audience to know? How do I want them to feel? And what do I want them to do? So before I walk into a conference room where I might get questions or be asked for feedback, I think, what do I want this audience to know? How do I want them to feel?

Second, all communication, planned or spontaneous, needs to be goal-driven. A goal has three parts, information, emotion, and action. What do I want the audience to know? How do I want them to feel? And what do I want them to do? So before I walk into a conference room where I might get questions or be asked for feedback, I think, what do I want this audience to know? How do I want them to feel?

And what do I want them to do? By focusing on relevance and by focusing on your goal, you will become more concise and clear. And if you can then convey your message in a structure like we just talked about, that's how you truly become relevant and focused.

And what do I want them to do? By focusing on relevance and by focusing on your goal, you will become more concise and clear. And if you can then convey your message in a structure like we just talked about, that's how you truly become relevant and focused.

And what do I want them to do? By focusing on relevance and by focusing on your goal, you will become more concise and clear. And if you can then convey your message in a structure like we just talked about, that's how you truly become relevant and focused.

And what do I want them to do? By focusing on relevance and by focusing on your goal, you will become more concise and clear. And if you can then convey your message in a structure like we just talked about, that's how you truly become relevant and focused.