Matt Benati

Aaron Ross made a very impassioned plea for salespeople to not just call but to leverage other tools of the trade email specifically social media and so these cadence systems allow salespeople to do that and part of that email

of course, is reply email.

And they leverage us to get in deeper and broader within those organizations.

There's sort of this magic number floating out there of seven to close enterprise deals.

So gaining and mapping out those new contacts within organizations is critical.

The other thing that Steve talks about a lot, and he's coined this phrase, old client, new company, OCNC.

And Lead Gnome plays very well into that.

So Craig Elias and Steve Richard and I have worked on this concept.

Craig uses his method of shift selling where he looks for sales trigger events.

And LeadGnome specifically looks for some of these very, very early, much earlier than the sales intelligence databases out there.

It's all auto replies.

So when you get a left the company, you know somebody's moved on, you need to reach out to that person immediately and start to engage them.

That's right.

So so we we provide all this intelligence, including things like new titles.

Right.

Maybe somebody's moved in a role.

One of our best use cases for post sales.

Right.

The account teams is renewals.

So if you know your primary contact has changed titles, maybe they were your end user.