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Matt Benati

๐Ÿ‘ค Speaker
185 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

So so dedicated employees, it's still just two of us, my co-founder and myself.

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

Everything else is outsourced to folks that we have used many times over the years.

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

So I have in total about a dozen folks working for the organization today.

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

That's right.

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

In fact, we're 100% virtual.

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

Yep.

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

Another great thing, right?

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

My commute to work is awesome.

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

Cool.

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

Exactly, right.

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

I didn't have to go anywhere, right?

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

All my friends are out there fighting traffic.

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

It's a great way to work, right?

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

With all of the tools, the virtual tools, our systems are up in the cloud in AWS.

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

You know, it's a much nicer way, especially in a bootstrap model, to make the economics work.

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

So we have multiple dozens and our revenue is in hundreds of thousands ARR.

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

But our marketing departments, which is where we started, are five-figure deals each.

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

Yes, they are.

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

One of the ways we gain reach is to partner with consultancy organizations, specifically platinum and gold HubSpot consultancies and Marketo consultancies driven by Marketo champions.

SaaS Interviews with CEOs, Startups, Founders
1072 Boston CEO: "I'd think hard about selling for 2-3x ARR"

Yeah, so we did a 2.5x year.