Matt Benati
👤 SpeakerAppearances Over Time
Podcast Appearances
We hear about this in ABM.
It's one of those big email trends last year and this year is all about ABM.
Yeah.
Sorry.
Account-based marketing.
How do we leverage that so that we're not just spraying and praying, but we're doing targets, right?
We're doing the right things.
We're building plays.
Email is always part of that play.
And and so when you have that alignment and marketing is providing that, if you will, air cover, but focused air cover the new contacts, the new leads that marketing is able to garner from reply emails.
are relevant finally to sales.
They're in the target accounts.
Here they are, go get them.
It's an incredible aspect of what we do.
And we talk about them as being sales ready leads because they're not only in the account, they're generally in the opportunity.
Our churn is really low.
It's clearly less than 5% a year.
Actually, both.
Absolutely.
I have multiple companies.