Matt Benati

Biggest success was probably open market way back in the e-commerce days.

But my last organization was LogMeIn.

I headed up marketing there.

Oh, okay, good.

And what was wonderful about LogMeIn was it provided me with high transaction rate, right?

They were one of the pioneers in freemium.

So to understand that high transaction rate and the early adoption and bringing people through that –

But we do a free trial of 30 days and that gives people more than enough time to see the results and get used to it.

And that's been a big, big win.

It is my first time on my own.

I've done a couple of startups.

I've done three startups before this.

The earliest I was in at one of those startups was 19 or something like that.

No, raised.

Oh, well, you know,

I won't say I have trouble with authority, but- You have trouble with authority.

I wanted a chance to mess it up myself, right?

And frankly, given the costs associated with building the product and those kinds of things, that you can do.

And I recommend to folks, go build it, right?

Go get that started.