Matt Dion

And so we brought the companies together.

We decided to sunset some of the technology and merge the other piece into our piece and then roll software and services together.

So it was a sort of a bit of a reshuffling.

No.

So we actually rationalized some stuff.

So we, like I said, we sunset some product that we had that we just sort of let that sort of, you know, disappear.

And then...

Yeah, well, basically, we looked at what customer usage and what people wanted.

And so what we decided to sunset is we had a...

legacy, well, what we think of as legacy SEO products.

So the traditional SEO analytics platform.

And we actually decided that we wanted to, there were two parts to G-SHIP.

One was this SEO platform and one was this tracking capability.

So the ability to put a unique URL on every piece of content that goes out through every channel so that you can see the engagement

We felt that SEO was just changing so quickly that we actually morphed that into another product that we're going to be launching this year, which is using more machine learning to actually proactively optimize the content before publishing it versus the traditional SEO is to publish, let Google crawl it, see how you show up in the search results, tweak it.

It's a very slow manual iterative process.

And so we actually...

We sunsetted the traditional platform, but we actually took the know-how and the technology and morphed it into a new product that we're going to be launching this year.

So it was really just where things are going and where we saw our customers getting value.

And that's what we decided where to invest and where to sunset.