Matt Dion

Well, so on the core platform that we invested in, we got the churn.

Like I think I told you when last we spoke, when I took the company over three years ago, we had a 57% churn rate.

It was just a completely unsustainable situation.

And we brought that churn rate down to less than 5%.

So on the core content marketing platform, the calendar, the workflows, the tracking, that churn rate is very, very low.

On the traditional SEO product, the churn...

Probably like 40%.

So still really high, but sort of done intentionally.

And we're still supporting those customers fully.

In fact, what we've done with that product is we've included some concierge services.

Because we found with SEO, it's a tricky process and you need some expertise to do it.

So we actually folded in some services for those clients.

So that churn rate has come down a lot because we're doing a lot more hand-holding on that.

And then when the new product's ready, we'll be going back out to all of those existing clients, previous clients, and obviously new clients.

Yeah, if I look at it that way, then...

It's about flat.

If you look at the cohorts, the legacy stuff, high churn, the stuff we're investing in our current product, low churn, and then we've had some growth.

The growth is probably compensated for the churn of the legacy products.

I'd say overall, our pure software SaaS has been flat.

Yeah, that's about right.