Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Matt Dion

๐Ÿ‘ค Speaker
142 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

That's about right.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

It would be about 20%.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

Because our ARR net new last year was, you know, call it 300,000.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

And then that's about what the term would have been.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

I mean, we're about a one-year cap payback.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

So it's across the board.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

I mean, it's not a huge amount of money, so we have to be very focused.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

We've actually found some events that have been quite good for us.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

So one of our target verticals is municipalities.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

And we found some really cost-effective shows for communicators of municipalities.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

And that's given us a good ROI.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

We've also participated in content marketing world.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

You know, the Content Marketing Institute, they've got a couple of events.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

And the ROI on those has been good.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

So events has been a part of it.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

We also do some, you know, G2 Crowd and Capterra.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

and some paid advertising and of course our, our own expertise with SEO.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

So a lot of it, because we have a full digital marketing agency in house, we, we do a lot of our own marketing that way.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

Um, yeah, so, so that, that would be the bulk of where we, where we spend it.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

No, no, we're not.