Matt Dion
๐ค SpeakerAppearances Over Time
Podcast Appearances
That's about right.
It would be about 20%.
Because our ARR net new last year was, you know, call it 300,000.
And then that's about what the term would have been.
I mean, we're about a one-year cap payback.
So it's across the board.
I mean, it's not a huge amount of money, so we have to be very focused.
We've actually found some events that have been quite good for us.
So one of our target verticals is municipalities.
And we found some really cost-effective shows for communicators of municipalities.
And that's given us a good ROI.
We've also participated in content marketing world.
You know, the Content Marketing Institute, they've got a couple of events.
And the ROI on those has been good.
So events has been a part of it.
We also do some, you know, G2 Crowd and Capterra.
and some paid advertising and of course our, our own expertise with SEO.
So a lot of it, because we have a full digital marketing agency in house, we, we do a lot of our own marketing that way.
Um, yeah, so, so that, that would be the bulk of where we, where we spend it.
No, no, we're not.