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Matt Dion

๐Ÿ‘ค Speaker
142 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

I mean, it's, it's a, it's a hard, uh, you know, we're, we're in kind of a blood red ocean there on the content marketing platform space.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

And so we, uh,

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

We do some of it, but we're kind of targeted in what we're going after.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

And really, like I said, the focus has been more on bringing the platforms together and focusing on churn with our core customers.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

And this is the year, 2020, where actually I'm in the process of doing an equity round to ramp the marketing up.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

But it's been...

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

you know, we, we didn't want to drive a ton of traffic to our existing, uh, software products just because we were, you know, we were at the point of where we were bringing them together.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

Well, you know, it's very interesting question.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

So I had my AGM, uh, what's an AGM or annual general meeting, uh, with my existing shareholders.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

And I had that, uh, back at, uh, in January, at the end of January.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

And, uh,

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

I thought that I would be able to raise this round pretty quickly just with existing investors.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

So I'm mostly funded by local Vancouver angels and everybody was really happy.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

You know, I hadn't raised any money for about two and a half years.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

We went from losing a million and losing a million to, you know, where we're at now, break even.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

So everybody's pretty happy.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

You're exactly break even today.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

In fact, slightly positive.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

Everybody was pretty happy with that.

SaaS Interviews with CEOs, Startups, Founders
1765 "How He Doubled ARR to $2m Via Acquisition "

I said, now if we put 500K in and purely on marketing, we'll be able to go for it.