Matt Doyle

But then the campaign comes to an end.

So then three and a half years ago, I moved to America.

We had this base product with a little bit of revenue.

We rebranded and became Array, buildarray.com.

and focus more on operation and risk.

So we started working on new functionality within the product that lended itself to that industry.

And that was the first time we raised money.

So about two years ago, we raised our first pre-seed round.

Before that, it was bootstrapped, just this little app that was for some marketing agencies.

And that's where the big pivot happened for us.

$1.3 million.

Well, it's a blessing and a curse.

Like, you know, you're able to make a lot of mistakes behind, you know, without too many people seeing when you're bootstrapping.

Um, but it's just, you know, with software as a service, you know, if you can't kind of figure out how to get lots of customers really quick, and that can be hard for B2B companies like us, right?

If it's someone like Typeform, you might be able to, although they did raise a ton of money, um, there's lots of viral ways that you could be, you know, acquire customers.

Um,

But we weren't able to do stuff like that.

So we needed to raise capital and go after some of these more enterprise level customers.

So we wanted to, and also we want to pay our staff better.

We wanted to retain people.