Matt Flegenheimer

And lo and behold, about a year after boycotts began and a few weeks after Trump has backed down, I attend a fight in Miami and the fighters are out there bleeding all across the Bud Light logo on the canvas. So White gets what he wants. It's hard to see another figure sitting at that intersection of culture and politics and sports who could have pulled off what White pulled off here.

And lo and behold, about a year after boycotts began and a few weeks after Trump has backed down, I attend a fight in Miami and the fighters are out there bleeding all across the Bud Light logo on the canvas. So White gets what he wants. It's hard to see another figure sitting at that intersection of culture and politics and sports who could have pulled off what White pulled off here.

Absolutely. And they're both well positioned to do each other some good. And certainly Trump can call in White to help him in moments of political need as well. And we see that in this last campaign.

Absolutely. And they're both well positioned to do each other some good. And certainly Trump can call in White to help him in moments of political need as well. And we see that in this last campaign.

A couple of things. I mean, again, he's speaking at the convention, so that's the sort of explicit, overt, you know, endorsement. And nobody was surprised he was there this time. But the sort of broader kind of role he plays in this is as this kind of master of ceremonies white for this entire universe of people.

A couple of things. I mean, again, he's speaking at the convention, so that's the sort of explicit, overt, you know, endorsement. And nobody was surprised he was there this time. But the sort of broader kind of role he plays in this is as this kind of master of ceremonies white for this entire universe of people.

The fights become gathering places, and he can make connections between Trump and these figures in the manosphere, whether that's Joe Rogan, whose podcast he ends up doing, The Nelk Boys, his other podcasters, Theo Vaughn. White is in the middle of all of that, a kind of chief ambassador moving between Trump and these worlds.

The fights become gathering places, and he can make connections between Trump and these figures in the manosphere, whether that's Joe Rogan, whose podcast he ends up doing, The Nelk Boys, his other podcasters, Theo Vaughn. White is in the middle of all of that, a kind of chief ambassador moving between Trump and these worlds.

The Trump campaign, as part of its strategy, sees a lot of voters who don't necessarily engage with politics, who are not following the news closely, a really target demographic for them. They're going after people who often skew younger and male, who are not necessarily ideological or don't sort of fall on ideological lines on the issues in the way that you would expect traditionally.

The Trump campaign, as part of its strategy, sees a lot of voters who don't necessarily engage with politics, who are not following the news closely, a really target demographic for them. They're going after people who often skew younger and male, who are not necessarily ideological or don't sort of fall on ideological lines on the issues in the way that you would expect traditionally.

And a lot of those people watch the UFC, and a lot of people in that world respect Dana White's opinion. And so Trump is appearing on a lot of these podcasts. He's speaking to these audiences.

And a lot of those people watch the UFC, and a lot of people in that world respect Dana White's opinion. And so Trump is appearing on a lot of these podcasts. He's speaking to these audiences.

Yeah. And it's been traditionally hard to break through to that demographic. And the Trump campaign had a lot of success.

Yeah. And it's been traditionally hard to break through to that demographic. And the Trump campaign had a lot of success.

Matt and I... The Trump campaign is really trying to meet them where they are. I mean, Trump did a UFC fan podcast and wasn't talking about any kind of policy.

Matt and I... The Trump campaign is really trying to meet them where they are. I mean, Trump did a UFC fan podcast and wasn't talking about any kind of policy.

It's actually about as close to contemplative as I've heard him get. He gives this answer talking about fights that it's sort of a microcosm of life. It's this sort of binary thing. There are winners and losers. And you can sort of see how that maps onto his political worldview.

It's actually about as close to contemplative as I've heard him get. He gives this answer talking about fights that it's sort of a microcosm of life. It's this sort of binary thing. There are winners and losers. And you can sort of see how that maps onto his political worldview.

And obviously Trump wins the election in November, and he and his team are well aware of how integral that strategy was and White's role in it. And on election night, after midnight, as he's giving his victory speech... We also have a man, Dana White, who has done some good. Does he pull up on stage to the microphone to give some remarks? But Mr. Dana White...

And obviously Trump wins the election in November, and he and his team are well aware of how integral that strategy was and White's role in it. And on election night, after midnight, as he's giving his victory speech... We also have a man, Dana White, who has done some good. Does he pull up on stage to the microphone to give some remarks? But Mr. Dana White...