Matt Ford

And that's a paradigm shift at the company.

So, I mean, it's not like we've won the war.

Um, but you know, that's very, very encouraging that start to have people pay us real money for our service.

Yeah.

It, um, that's,

There's a lot packed into that question.

With that particular client, they launched a $100 million initiative.

They raised $100 million to buy music venues and to create a tremendous organization.

And very early on, they got in touch with us.

They understood the value of software.

They've tried to build out their own systems and they know how much it costs them.

So I think those were all very important factors.

We didn't have to convince them of our value.

And the price has gone up multiple times on them.

And it's been rooted in software needs.

So to be clear, they're not paying us as a consultant.

They're paying us fees, SaaS fees.

And we've been able to get them up over time based off of the features that we're pumping out.

So we get to a certain place where Prism's running a big chunk of their operation and they're saying, hey, there's this other bucket of our business.

We're spending a lot of money on it.