Matt Ford

We help them account for their payments.

We help them invoice their payments.

We're not actually facilitating it yet.

So that would be a really tremendous line of revenue for us if we get into it.

I kind of always mess up this word, but I think the right word is it's low elasticity in the market, meaning they're extremely price sensitive.

So

sometimes a band might get paid $100,000 upfront if they're a big enough band or $500,000.

And we streamlined the problem of like keeping track of a huge mess around payments, but not a big enough problem to get like an ongoing 5% fee or something like that.

Our clients would just go around us, if you will.

So we're trying to figure out if it boils down to a few basis points, if it's just baked into their software subscription.

And it's really just this thing that like,

locks, you know, locks in our ubiquity because we're also handling the payments and we get it back into fees.

So it's an ongoing exploration, but you know, frankly, it's a bit of a horizon project for us.

We're fully focused on what I would say, like completing the initial mission and it'll never be complete, but our eyes are set on being the ubiquitous software solution for the live music industry.

And I think in the next six months, we're going to see that happen.

If we track, if we, like all the payments across.

It's in the billions.

Yeah, I don't want to give you too specific of a number.

B, yeah, billions.

Absolutely.