Matt Ford

I could give you more of a nutshell of what it is another time, but it was a good experience for me to learn how the industry works and to build some relationships.

But I sold my shares in that company recently.

eight years ago now.

And Prism is a totally new thing.

Um, how are you?

Sorry to ask your question.

Like what, what is the software doing?

Just go refresher there or.

Oh yeah.

Yeah.

So, um,

Well, there's how they're normally using it.

And then there's like COVID times using it.

Yeah, no, yeah.

I actually was really looking forward to having this conversation during COVID so I could have a moment in time to look back on.

But yeah, I mean, COVID set aside, Prism is like the sales force for the live music industry.

So our customers are concert promoters, people who own venues or put on events, specifically music events or comedy events or Broadway events.

And then

Also, talent agents as well.

On the venue side of our business, we service everyone from small clubs, 200 capacity, lower even, all the way up to arenas that have 20,000, 30,000 people.