Matt Ford

And, um, the, the process of putting on a concert is this extremely detail oriented.

So something like Salesforce or HubSpot just doesn't work all that well.

Prism was purpose built to map out the, uh, the way that someone actually puts on a live event.

And that's from, from contracting all the way through settlement and counting up ticket sales and, and figuring out how much, how much you made, how much you're paying the artists and then, you know, having all the financial tools to, uh,

to make sense of your books over a quarter, over a year, or whatever it might be.

Outside of financial tools, it also has a lot of time-saving automation built into it.

So the people who are in charge of running the venue log into there to keep track of tasks, and the people who are marketing the event use Prism as a central place to store information.

So it's really just one place.

for the concert, uh, for the concert business to kind of, to kind of work.

Yeah.

So, um, that's a great question there.

Um, there's the, the, the answer is we're fully focused on optimizing for when the industry kind of, you know, Phoenix's or whatever emerges from this time.

Um, you know, our,

I'm running through scenarios of, okay, if it happens in quarter three, if it happens in quarter four, it happens in quarter one of next year, making sure that we have momentum for when that happens and not going away on the other side to make sense of it.

So once again, our hypothesis is that there is an industry to serve on the other side of this and fully optimizing and keeping momentum for that when that happens.

And during this time, we're taking a lot of,

we're taking advantage of the downtime to really improve the products.

And a lot of our customers are tightening the belt and figuring out ways that they can do more with less and be more efficient.

So we're using this time to implement parts of Prism that they haven't been able to implement because they've just been moving too fast.

So the day-to-day is relatively normal.