Matt Gallant

Let's pull the layers off.

So the products that we're selling are enzymes and probiotics, but not just any enzymes.

They're enzymes designed to break down protein.

Our whole thing is we have more protease, which is the enzyme that breaks down protein.

per capsule than any other enzyme on the market.

You know, we looked at the whole market.

We said, okay, let's go beyond that.

And we did.

So with the bodybuilders, that's a very easy sell because they're all eating a lot of protein, but really how much of that are they breaking down and how much of that are they absorbing?

So that's the whole approach of the message for Elliott's crowd.

Yeah, the quality – first of all, yeah, our health knowledge of me and Wade Lightheart, who's my partner, our knowledge of enzymes and probiotics is – I mean, just to put things in perspective, I had – we had a booth at A4M, which is a doctor conference, and I knew more about enzymes and probiotics than any doctor that came to our table.

Why do you know so much about that?

I've been studying it passionately for, I mean, I've been in health and fitness for almost 20 years and I've been in this side of it for a solid decade.

So just, you know, I read a lot.

I read a lot of research.

I try a lot of things.

I'm an experimenter.

Remember what you said?

10,000 marketing experiments.

I'm a scientist at heart.