Matt Gallant

I'm not enemies with them, but I'm not friends with them.

Well, let me do a shameless plug here.

So we have a tool called Gold Lantern.

And you can see it at InfiniteProfitSolutions.com.

This is one of my companies.

And we built this tool to give us the value per lead over time.

Because

Most people think lifetime value, but to me, that's not a very actionable number.

I prefer seeing what's my lead value in three months?

What's my lead value in six months?

What's my lead value in 12 months?

So that's what that system does.

So for an example, we might break even in about 30 days, and then we'll on average in the guitar space, double that lead value within four to six months.

Correct.

Correct.

That's a big deal.

Let's go there because I think there's a great marketing lesson for everyone.

At the end of the day, the company that's willing to spend the most for a lead wins.

Now, that might not be revolutionary, but let's go deeper.

In order to spend the most, you need to really know exactly when you're breaking even and when you're getting that double or triple or quadruple return on that lead.