Matt Gallant

push more vitamins and minerals into your body in a healthy way and again most people don't do that so it's about looking at what everybody's doing and looking at what's wrong with what they're doing and then doing it right regardless of the cost okay so the so the majority percentage of companies willing to do that is very very small i would say maybe five percent of the entire supplement market so okay

In our minds, right there, we're in the top 5%.

Sure.

So the enzyme is masszymes.com, which is spelled M-A-S-S-Z-Y-M-E-S.com.

Okay, great.

No, we're just getting started with cold traffic, but just, just to let you know, cause we might want to go there.

Cold traffic is my strength.

That's how I've generated like 95 plus percent of those 7 million leads.

Okay.

So, so yeah, so the, well, it's changed a lot over the years, right?

I mean, it used to be 50 cents, which was, that was a good old days, right?

I mean, these days we're paying approximately probably a dollar to a dollar 50, depending on the market.

So again, the cost per clicks are a lot lower in the guitar space than some other markets.

Yeah, because we're getting up a 20% opt-in rate and our cost per clicks around 20 cents, 20 to 30 cents.

Correct.

Beautiful.

I love that you teach people math, by the way.

Well, not only do they forget about it, most people don't care about it at all.

I mean, I'm always surprised at how much people don't want to dive into numbers.

And that's where the magic is.