Matt Gorniak

teeth on the side of the couch.

It becomes a pure digital brand, but still there's configurations, options, and maybe you want to personalize it.

Maybe you want to make an NFT out of it.

And so millions of options create.

That's what we're seeing, right?

Digital to real, because the brands and manufacturers have one advantage, they can make you the product.

So if that's a strategy, right, which is you're in Stu Block's house,

You're configuring whatever you're configuring.

And then, by the way, I want to buy it or buy an NFT of it.

Or it's totally like random, right?

Like a table with fur on it, right?

And something wacky.

And you'll never, ever buy that.

But it's cool.

It's your digital brand.

It's your digital asset.

And that's the interesting thing, I think, about the... Again, 99% of folks haven't even done Web 2.0 yet in our world.

But when you go into that world, it's like...

Who are going to be the brands that should rule that?

I mean, you could have, as you're already happening, you and I can come up with the brand that's digital.