Matt Gorniak
👤 SpeakerAppearances Over Time
Podcast Appearances
So think about you have every product, that microphone that you're talking into has many, many options.
And when you go on the website or Crate & Barrel, you have couches, just accomplished products.
They have to be visually beautiful.
You want to see the actual couch.
And therefore, you have to see all the images of all the options.
And therefore, lies the problem.
Most.
So that's, we helped them.
We had tailor-made with the golf clubs.
A golf club has a hundred thousand options.
It's just different colors.
It's just different grips, just different shafts.
But really what that means is if you don't want to represent it, you got to do it digitally.
Otherwise you just have a picture of a club, a picture of a couch of the microphone.
And that was sort of like acceptable.
Yeah.
But we sort of trend right before COVID.
And after the pandemic, it's like, wait a minute, I'm online.
Let's see that microphone.
I just chose a blue one.