Matt Gorniak

We have a great customer making dog crates.

And how do you sell a high value?

Usually these are high consideration items because you kind of want to understand, you know, if I'm changing things, what does it look like?

It's a high consideration.

So in that case, they impact dog crates, right?

They're wonderful dog crates in that case to bring them to life.

They're a very small startup, really.

You need digital.

But that's on that end.

That's right.

Millions, actually.

So the platform, so actually this is a cool story.

To make this work, you have to kind of bring two worlds together.

So basically, Ben Houston is the founder of the company.

He started 2012, and he was a top supplier of visual effects to Hollywood.

So movies like ILM or movies like Star Force, Force Awakens, T-World Utilities, he got a lot of credit for that.

And then in 2015, he met...

a couple of folks from a small company called Shopify who joined the company and they said, hey, let's make this for e-commerce.

So the knowledge, the sort of the IP has been built over many years, but the platform itself is three and a half years old.

So we kind of, when myself and Goddard got into the company, we brought in with us, you know, the family, and now we're 120 people.