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Matt Gray

👤 Person
480 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Obviously, they enter in their email, maybe even their phone number. And now you have captured that person. So, yeah, simply in the description is the way that we do it.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Obviously, they enter in their email, maybe even their phone number. And now you have captured that person. So, yeah, simply in the description is the way that we do it.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Yeah, so I think how we do ManyChat right now is we have... you know, maybe three core CTAs per week that lead to three different sort of flows, three different sort of really generous lead magnets. And then from there, there's probably only a little bit of back and forth, like a few automated messages before then it's picked up by someone that's actually managing those DMs.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Yeah, so I think how we do ManyChat right now is we have... you know, maybe three core CTAs per week that lead to three different sort of flows, three different sort of really generous lead magnets. And then from there, there's probably only a little bit of back and forth, like a few automated messages before then it's picked up by someone that's actually managing those DMs.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Yeah, so I think how we do ManyChat right now is we have... you know, maybe three core CTAs per week that lead to three different sort of flows, three different sort of really generous lead magnets. And then from there, there's probably only a little bit of back and forth, like a few automated messages before then it's picked up by someone that's actually managing those DMs.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

So that number one, yeah, we don't need to make it too complex. We can kind of just keep it simple. And then two, there's someone there that can then, if there's something wrong or whatever, can quickly go and edit the sequences and make sure that there's no chaos there.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

So that number one, yeah, we don't need to make it too complex. We can kind of just keep it simple. And then two, there's someone there that can then, if there's something wrong or whatever, can quickly go and edit the sequences and make sure that there's no chaos there.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

So that number one, yeah, we don't need to make it too complex. We can kind of just keep it simple. And then two, there's someone there that can then, if there's something wrong or whatever, can quickly go and edit the sequences and make sure that there's no chaos there.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

So, yeah, I think the lesson for a lot of people is like when you're trying these things, don't try to over-engineer it too fast. You know, like simplicity is genius, right? And...

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

So, yeah, I think the lesson for a lot of people is like when you're trying these things, don't try to over-engineer it too fast. You know, like simplicity is genius, right? And...

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

So, yeah, I think the lesson for a lot of people is like when you're trying these things, don't try to over-engineer it too fast. You know, like simplicity is genius, right? And...

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Yeah, I think the more simple you can keep things like if you're just getting going a couple platforms, getting the CTAs right on there, really monitoring it and putting in the reps before you just over engineer it and then just let it loose. And sure enough, you know, issues come up. Yeah. Yeah.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Yeah, I think the more simple you can keep things like if you're just getting going a couple platforms, getting the CTAs right on there, really monitoring it and putting in the reps before you just over engineer it and then just let it loose. And sure enough, you know, issues come up. Yeah. Yeah.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Yeah, I think the more simple you can keep things like if you're just getting going a couple platforms, getting the CTAs right on there, really monitoring it and putting in the reps before you just over engineer it and then just let it loose. And sure enough, you know, issues come up. Yeah. Yeah.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

So at a high level, how I look at all content is what we call like a content waterfall. So a content waterfall is essentially like a system that you can use to go and turn like one core piece of content into like 32 or more other pieces of content.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

So at a high level, how I look at all content is what we call like a content waterfall. So a content waterfall is essentially like a system that you can use to go and turn like one core piece of content into like 32 or more other pieces of content.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

So at a high level, how I look at all content is what we call like a content waterfall. So a content waterfall is essentially like a system that you can use to go and turn like one core piece of content into like 32 or more other pieces of content.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

And so what this may look like in my business is we would have, say, a YouTube video that we've created a concept for and flushed it all out into, say, 3,000 words. That YouTube script can become obviously a YouTube video. That YouTube video can also be posted onto Spotify and to Apple Music and Apple Podcasts.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

And so what this may look like in my business is we would have, say, a YouTube video that we've created a concept for and flushed it all out into, say, 3,000 words. That YouTube script can become obviously a YouTube video. That YouTube video can also be posted onto Spotify and to Apple Music and Apple Podcasts.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

And so what this may look like in my business is we would have, say, a YouTube video that we've created a concept for and flushed it all out into, say, 3,000 words. That YouTube script can become obviously a YouTube video. That YouTube video can also be posted onto Spotify and to Apple Music and Apple Podcasts.