Matt Gray

It can then, you know, become one or two newsletters in like, say, four weeks and in eight weeks. Um, then on platforms like LinkedIn, like you say, you had five core lessons that you go over in this YouTube video that could become five long form LinkedIn posts.

It can then, you know, become one or two newsletters in like, say, four weeks and in eight weeks. Um, then on platforms like LinkedIn, like you say, you had five core lessons that you go over in this YouTube video that could become five long form LinkedIn posts.

It can then, you know, become one or two newsletters in like, say, four weeks and in eight weeks. Um, then on platforms like LinkedIn, like you say, you had five core lessons that you go over in this YouTube video that could become five long form LinkedIn posts.

It could also become five long form X threads, uh, as well as maybe another 15 little sentences that you end up using for like 15 tweets as an example. So. at a high level, I'm always trying to look to like maximize the content that I've already put out there so that you quickly are able to be as efficient as possible and get off of a content treadmill, right?

It could also become five long form X threads, uh, as well as maybe another 15 little sentences that you end up using for like 15 tweets as an example. So. at a high level, I'm always trying to look to like maximize the content that I've already put out there so that you quickly are able to be as efficient as possible and get off of a content treadmill, right?

It could also become five long form X threads, uh, as well as maybe another 15 little sentences that you end up using for like 15 tweets as an example. So. at a high level, I'm always trying to look to like maximize the content that I've already put out there so that you quickly are able to be as efficient as possible and get off of a content treadmill, right?

Where you're just constantly trying to output stuff. Meanwhile, you've got this amazing bank of stuff you've already made. Just making sure that you've maximized that, right? And I know that, you know, you're even doing this in your book project right now, like leveraging like these thousands of presentations you've done and thousands of podcasts, right?

Where you're just constantly trying to output stuff. Meanwhile, you've got this amazing bank of stuff you've already made. Just making sure that you've maximized that, right? And I know that, you know, you're even doing this in your book project right now, like leveraging like these thousands of presentations you've done and thousands of podcasts, right?

Where you're just constantly trying to output stuff. Meanwhile, you've got this amazing bank of stuff you've already made. Just making sure that you've maximized that, right? And I know that, you know, you're even doing this in your book project right now, like leveraging like these thousands of presentations you've done and thousands of podcasts, right?

Like how can you leverage all that material versus, defaulting to new right these days I try to as much as possible default to like what have I already said around this right because I'm pretty sure I've said the things I've done the things I don't want to just default to having to do it all over again and just trying to reduce the cognitive load and again just keep things as simple as possible so

Like how can you leverage all that material versus, defaulting to new right these days I try to as much as possible default to like what have I already said around this right because I'm pretty sure I've said the things I've done the things I don't want to just default to having to do it all over again and just trying to reduce the cognitive load and again just keep things as simple as possible so

Like how can you leverage all that material versus, defaulting to new right these days I try to as much as possible default to like what have I already said around this right because I'm pretty sure I've said the things I've done the things I don't want to just default to having to do it all over again and just trying to reduce the cognitive load and again just keep things as simple as possible so

Specifically on the written side, we will do four longer form X posts per week. Those tend to drive the most growth. And then about two short form tweets per day, which seems to be like a solid cadence on the platform to get your stuff out there without overdoing it. And then on LinkedIn, we typically do one long form post every morning at 8 a.m.

Specifically on the written side, we will do four longer form X posts per week. Those tend to drive the most growth. And then about two short form tweets per day, which seems to be like a solid cadence on the platform to get your stuff out there without overdoing it. And then on LinkedIn, we typically do one long form post every morning at 8 a.m.

Specifically on the written side, we will do four longer form X posts per week. Those tend to drive the most growth. And then about two short form tweets per day, which seems to be like a solid cadence on the platform to get your stuff out there without overdoing it. And then on LinkedIn, we typically do one long form post every morning at 8 a.m.

And again, that's what's allowed us to scale to about 800,000 people there. And, yeah, so I think with all these platforms, it really comes down to, number one, like having an amazing hook, a ton of long form value, again, really just trying to compete on generosity. So I think people sometimes overdo like just thinking about growth, growth, growth.

And again, that's what's allowed us to scale to about 800,000 people there. And, yeah, so I think with all these platforms, it really comes down to, number one, like having an amazing hook, a ton of long form value, again, really just trying to compete on generosity. So I think people sometimes overdo like just thinking about growth, growth, growth.

And again, that's what's allowed us to scale to about 800,000 people there. And, yeah, so I think with all these platforms, it really comes down to, number one, like having an amazing hook, a ton of long form value, again, really just trying to compete on generosity. So I think people sometimes overdo like just thinking about growth, growth, growth.

Meanwhile, like I think if you can just focus on like, what are all these things that I'd almost be scared to give away, right? Like give it away, right? Inevitably people, if you're making something, they'll still pay you to have it all packaged up to get to know you to for a more seamless delivery for more support.

Meanwhile, like I think if you can just focus on like, what are all these things that I'd almost be scared to give away, right? Like give it away, right? Inevitably people, if you're making something, they'll still pay you to have it all packaged up to get to know you to for a more seamless delivery for more support.