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Matt Gray

👤 Person
480 total appearances

Appearances Over Time

Podcast Appearances

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Meanwhile, like I think if you can just focus on like, what are all these things that I'd almost be scared to give away, right? Like give it away, right? Inevitably people, if you're making something, they'll still pay you to have it all packaged up to get to know you to for a more seamless delivery for more support.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

So I don't think you need to worry about giving too much away, at least most people. And then so that's like X and that's LinkedIn. And then off of all those posts about, you know, 100% of the posts on LinkedIn and around 50% of the posts on X drive people then to subscribe to the newsletter. And so, you know, that's just constantly driving people to an audience that we own.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

So I don't think you need to worry about giving too much away, at least most people. And then so that's like X and that's LinkedIn. And then off of all those posts about, you know, 100% of the posts on LinkedIn and around 50% of the posts on X drive people then to subscribe to the newsletter. And so, you know, that's just constantly driving people to an audience that we own.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

So I don't think you need to worry about giving too much away, at least most people. And then so that's like X and that's LinkedIn. And then off of all those posts about, you know, 100% of the posts on LinkedIn and around 50% of the posts on X drive people then to subscribe to the newsletter. And so, you know, that's just constantly driving people to an audience that we own.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

That's helped us scale a newsletter to about 200,000 people in the last couple of years. And yeah, it's a power of... those written platforms. Then in terms of threads, honestly, I don't even understand like, you know, really what's going on with that platform. I don't use it personally, so I don't spend any time on it. Our team posts my stuff that's already on X there.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

That's helped us scale a newsletter to about 200,000 people in the last couple of years. And yeah, it's a power of... those written platforms. Then in terms of threads, honestly, I don't even understand like, you know, really what's going on with that platform. I don't use it personally, so I don't spend any time on it. Our team posts my stuff that's already on X there.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

That's helped us scale a newsletter to about 200,000 people in the last couple of years. And yeah, it's a power of... those written platforms. Then in terms of threads, honestly, I don't even understand like, you know, really what's going on with that platform. I don't use it personally, so I don't spend any time on it. Our team posts my stuff that's already on X there.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

I think we've gotten some good growth, but I have no idea what's going on there.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

I think we've gotten some good growth, but I have no idea what's going on there.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

I think we've gotten some good growth, but I have no idea what's going on there.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Yeah. I still remember those days where people thought it was like taking over the world. And like, it's like two months later. Yeah.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Yeah. I still remember those days where people thought it was like taking over the world. And like, it's like two months later. Yeah.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Yeah. I still remember those days where people thought it was like taking over the world. And like, it's like two months later. Yeah.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Yeah. So with founder, I say we have everyone about 800 people in a school community. And yeah, that's where like all the systems that we have are all nicely organized depending on, you know, content, audience growth, all the different platforms and their operating systems. And then, yeah, I think it's,

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Yeah. So with founder, I say we have everyone about 800 people in a school community. And yeah, that's where like all the systems that we have are all nicely organized depending on, you know, content, audience growth, all the different platforms and their operating systems. And then, yeah, I think it's,

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Yeah. So with founder, I say we have everyone about 800 people in a school community. And yeah, that's where like all the systems that we have are all nicely organized depending on, you know, content, audience growth, all the different platforms and their operating systems. And then, yeah, I think it's,

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Similarly, from my experience, founders, I think, overthink the tech side sometimes, especially when you're getting started. It's just like just pick something that feels good that maybe someone you admire is using that platform and it feels right to you.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Similarly, from my experience, founders, I think, overthink the tech side sometimes, especially when you're getting started. It's just like just pick something that feels good that maybe someone you admire is using that platform and it feels right to you.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Similarly, from my experience, founders, I think, overthink the tech side sometimes, especially when you're getting started. It's just like just pick something that feels good that maybe someone you admire is using that platform and it feels right to you.

The Russell Brunson Show
Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

Or maybe you've enjoyed using it just on the other side of the equation and as a community member and just get up and going, get running with it. So, yeah, most of the tech on what we build is pretty simple. Like, you know, yeah, school is what we use right now for the community. But I think that there's a lot of platforms that are really solid there. Yeah, for sure.