Matt Gray

My whole thing and the way that our team works is that we're almost trying to compete on generosity, right? Like these days, there's just so much stuff out there that if in a YouTube video or an Instagram reel, you can give away something that most people ideally would think that they would charge like $10,000 or something like that.

You make it just such a no-brainer for those people that have viewed that piece of content to then go and enter their email in to go get it. So tools like ManyChat on Instagram make this easy. On X, you know, auto plugs under your posts make it easy. And there's about 17 of these different areas online. that you can drive people from your content to these CTAs and then capture their email.

You make it just such a no-brainer for those people that have viewed that piece of content to then go and enter their email in to go get it. So tools like ManyChat on Instagram make this easy. On X, you know, auto plugs under your posts make it easy. And there's about 17 of these different areas online. that you can drive people from your content to these CTAs and then capture their email.

You make it just such a no-brainer for those people that have viewed that piece of content to then go and enter their email in to go get it. So tools like ManyChat on Instagram make this easy. On X, you know, auto plugs under your posts make it easy. And there's about 17 of these different areas online. that you can drive people from your content to these CTAs and then capture their email.

So it's about having the right pieces of content with super valuable, customized, basically, you know, lead magnets for those different formats and then driving people from them in the right way to get their email. And then inside of your newsletter, that's where you can be you know, more kind of leaned in on the sales side.

So it's about having the right pieces of content with super valuable, customized, basically, you know, lead magnets for those different formats and then driving people from them in the right way to get their email. And then inside of your newsletter, that's where you can be you know, more kind of leaned in on the sales side.

So it's about having the right pieces of content with super valuable, customized, basically, you know, lead magnets for those different formats and then driving people from them in the right way to get their email. And then inside of your newsletter, that's where you can be you know, more kind of leaned in on the sales side.

Not saying that the whole newsletter strategy is just selling, but, you know, on a Saturday newsletters example, I'll tell a story, you know, kind of hook story offer going on. And then, yeah, on the offer end, you can have your couple CTAs, maybe one leading people to a sales call and another leading people to your YouTube or another platform to kind of cross pollinate things.

Not saying that the whole newsletter strategy is just selling, but, you know, on a Saturday newsletters example, I'll tell a story, you know, kind of hook story offer going on. And then, yeah, on the offer end, you can have your couple CTAs, maybe one leading people to a sales call and another leading people to your YouTube or another platform to kind of cross pollinate things.

Not saying that the whole newsletter strategy is just selling, but, you know, on a Saturday newsletters example, I'll tell a story, you know, kind of hook story offer going on. And then, yeah, on the offer end, you can have your couple CTAs, maybe one leading people to a sales call and another leading people to your YouTube or another platform to kind of cross pollinate things.

So that's generally how I look at it in terms of the amount of leads we're driving. Uh, per month, uh, it's currently around 12,000, uh, across all these platforms per month. And, you know, our top platform right now, surprisingly is YouTube. Um, so w with only about 150 K people there, um, it does more than Instagram and LinkedIn combined. And those two have 2 million. Um, so pretty insane.

So that's generally how I look at it in terms of the amount of leads we're driving. Uh, per month, uh, it's currently around 12,000, uh, across all these platforms per month. And, you know, our top platform right now, surprisingly is YouTube. Um, so w with only about 150 K people there, um, it does more than Instagram and LinkedIn combined. And those two have 2 million. Um, so pretty insane.

So that's generally how I look at it in terms of the amount of leads we're driving. Uh, per month, uh, it's currently around 12,000, uh, across all these platforms per month. And, you know, our top platform right now, surprisingly is YouTube. Um, so w with only about 150 K people there, um, it does more than Instagram and LinkedIn combined. And those two have 2 million. Um, so pretty insane.

And I just think that right now doesn't have a version of many chat, right? You just push in the description or how do they? Yeah. So, um, I, in YouTube, um, the strategy that we use, and this is all subject to change. I don't think necessarily like what we're doing is the best thing ever. That's what's really worked well for now. Um, in a given YouTube video, um,

And I just think that right now doesn't have a version of many chat, right? You just push in the description or how do they? Yeah. So, um, I, in YouTube, um, the strategy that we use, and this is all subject to change. I don't think necessarily like what we're doing is the best thing ever. That's what's really worked well for now. Um, in a given YouTube video, um,

And I just think that right now doesn't have a version of many chat, right? You just push in the description or how do they? Yeah. So, um, I, in YouTube, um, the strategy that we use, and this is all subject to change. I don't think necessarily like what we're doing is the best thing ever. That's what's really worked well for now. Um, in a given YouTube video, um,

There's oftentimes we'll talk about something maybe in a video and this one, maybe it's like paid ads or organic content and then giving away like a whole checklist of say how to maximize paid ads and organic content. Right. And then drive people to that in the link in the description where they can go get it for free when they're in that.

There's oftentimes we'll talk about something maybe in a video and this one, maybe it's like paid ads or organic content and then giving away like a whole checklist of say how to maximize paid ads and organic content. Right. And then drive people to that in the link in the description where they can go get it for free when they're in that.

There's oftentimes we'll talk about something maybe in a video and this one, maybe it's like paid ads or organic content and then giving away like a whole checklist of say how to maximize paid ads and organic content. Right. And then drive people to that in the link in the description where they can go get it for free when they're in that.

Obviously, they enter in their email, maybe even their phone number. And now you have captured that person. So, yeah, simply in the description is the way that we do it.