Matt Gray

Out on organic to the point where I'd moved to ads yet, but definitely not opposed to it. So fascinating.

Out on organic to the point where I'd moved to ads yet, but definitely not opposed to it. So fascinating.

Out on organic to the point where I'd moved to ads yet, but definitely not opposed to it. So fascinating.

Sure. So I'll summarize it as best I can. So, you know, you have the core, say five platforms, right? X LinkedIn, YouTube, Instagram, Tik TOK.

Sure. So I'll summarize it as best I can. So, you know, you have the core, say five platforms, right? X LinkedIn, YouTube, Instagram, Tik TOK.

Sure. So I'll summarize it as best I can. So, you know, you have the core, say five platforms, right? X LinkedIn, YouTube, Instagram, Tik TOK.

Um, across those platforms, you're driving like this ocean of attention, essentially from maxing out the highest quality content you can possibly put in maxing out the quantity that you can, that each platform can kind of take not in a day, not in a week, but like what that platform can take like over the next decade to build a sustainable brand that you don't just burn out your audience.

Um, across those platforms, you're driving like this ocean of attention, essentially from maxing out the highest quality content you can possibly put in maxing out the quantity that you can, that each platform can kind of take not in a day, not in a week, but like what that platform can take like over the next decade to build a sustainable brand that you don't just burn out your audience.

Um, across those platforms, you're driving like this ocean of attention, essentially from maxing out the highest quality content you can possibly put in maxing out the quantity that you can, that each platform can kind of take not in a day, not in a week, but like what that platform can take like over the next decade to build a sustainable brand that you don't just burn out your audience.

Um, and so, you know, as an example, I think Instagram can take a couple posts per day, YouTube up to three long from a week, but we just do one per week. Um, And so in each of those pieces of content across all of the different platforms, you can put obviously call to actions in these pieces of content. Now, the wrong way to do call to actions is first off to do none at all.

Um, and so, you know, as an example, I think Instagram can take a couple posts per day, YouTube up to three long from a week, but we just do one per week. Um, And so in each of those pieces of content across all of the different platforms, you can put obviously call to actions in these pieces of content. Now, the wrong way to do call to actions is first off to do none at all.

Um, and so, you know, as an example, I think Instagram can take a couple posts per day, YouTube up to three long from a week, but we just do one per week. Um, And so in each of those pieces of content across all of the different platforms, you can put obviously call to actions in these pieces of content. Now, the wrong way to do call to actions is first off to do none at all.

The second thing is then to do them where you're driving people right to your product. Again, I think that over time that could work for six months, but when you're talking about building something enduring for a decade or two, it starts to just burn people out because they just feel like you're just constantly selling them, constantly selling your shit and not there to actually just provide value.

The second thing is then to do them where you're driving people right to your product. Again, I think that over time that could work for six months, but when you're talking about building something enduring for a decade or two, it starts to just burn people out because they just feel like you're just constantly selling them, constantly selling your shit and not there to actually just provide value.

The second thing is then to do them where you're driving people right to your product. Again, I think that over time that could work for six months, but when you're talking about building something enduring for a decade or two, it starts to just burn people out because they just feel like you're just constantly selling them, constantly selling your shit and not there to actually just provide value.

So across each of those platforms, there are sustainable ways to do CTAs or call to actions. So on Instagram, as an example, that's like your link in bio. The key thing on Instagram right now is many chat. And so the way that I generally like to use CTAs across any of the platforms is always by giving people an insane amount of value.

So across each of those platforms, there are sustainable ways to do CTAs or call to actions. So on Instagram, as an example, that's like your link in bio. The key thing on Instagram right now is many chat. And so the way that I generally like to use CTAs across any of the platforms is always by giving people an insane amount of value.

So across each of those platforms, there are sustainable ways to do CTAs or call to actions. So on Instagram, as an example, that's like your link in bio. The key thing on Instagram right now is many chat. And so the way that I generally like to use CTAs across any of the platforms is always by giving people an insane amount of value.

My whole thing and the way that our team works is that we're almost trying to compete on generosity, right? Like these days, there's just so much stuff out there that if in a YouTube video or an Instagram reel, you can give away something that most people ideally would think that they would charge like $10,000 or something like that.

My whole thing and the way that our team works is that we're almost trying to compete on generosity, right? Like these days, there's just so much stuff out there that if in a YouTube video or an Instagram reel, you can give away something that most people ideally would think that they would charge like $10,000 or something like that.