Matt Gray

Yeah. So we have around 25 people on the team, uh, just on the content team or the business on the total team. Okay. It may be a little more now, but you have to say it's 25, 30. Uh, so yeah, On the content side, I work with like we have a producer on the video side. I'd be like the creative director. And then we have three long-form editors, three short-form editors.

Yeah. So we have around 25 people on the team, uh, just on the content team or the business on the total team. Okay. It may be a little more now, but you have to say it's 25, 30. Uh, so yeah, On the content side, I work with like we have a producer on the video side. I'd be like the creative director. And then we have three long-form editors, three short-form editors.

And so that allows us to do one long-form YouTube video per week, two IG reels per day, two YouTube shorts a day, two TikToks a day. That's kind of that whole department. It's like the video side of content. On the written side, I have like a social writer, I'm writing, and then I have a newsletter writer. So that's the whole written side of the business.

And so that allows us to do one long-form YouTube video per week, two IG reels per day, two YouTube shorts a day, two TikToks a day. That's kind of that whole department. It's like the video side of content. On the written side, I have like a social writer, I'm writing, and then I have a newsletter writer. So that's the whole written side of the business.

And so that allows us to do one long-form YouTube video per week, two IG reels per day, two YouTube shorts a day, two TikToks a day. That's kind of that whole department. It's like the video side of content. On the written side, I have like a social writer, I'm writing, and then I have a newsletter writer. So that's the whole written side of the business.

And then we have, you know, operations, probably eight people on the sales side, 10 people on founder success. And then I have a chief of staff who's my sister. Yeah, something like that.

And then we have, you know, operations, probably eight people on the sales side, 10 people on founder success. And then I have a chief of staff who's my sister. Yeah, something like that.

And then we have, you know, operations, probably eight people on the sales side, 10 people on founder success. And then I have a chief of staff who's my sister. Yeah, something like that.

No, so the story there quick is like, I actually really don't know how to run paid ads, to be honest with you. from being in the cannabis industry for that long, you can't run ads because the schedule one drug in the U S and I didn't realize like we had just, you know, built that business all organically over the years. That was just kind of what you had to do.

No, so the story there quick is like, I actually really don't know how to run paid ads, to be honest with you. from being in the cannabis industry for that long, you can't run ads because the schedule one drug in the U S and I didn't realize like we had just, you know, built that business all organically over the years. That was just kind of what you had to do.

No, so the story there quick is like, I actually really don't know how to run paid ads, to be honest with you. from being in the cannabis industry for that long, you can't run ads because the schedule one drug in the U S and I didn't realize like we had just, you know, built that business all organically over the years. That was just kind of what you had to do.

Um, when I started to take a look at, you know, building my own brand and using this for founder, I realized that this was kind of a superpower because I just sharpened that sword so many times by publishing like 38,000 pieces of organic content over a decade that I was like, okay, shit. Like this, this, this actually really does work for, um, other brands and my personal brand.

Um, when I started to take a look at, you know, building my own brand and using this for founder, I realized that this was kind of a superpower because I just sharpened that sword so many times by publishing like 38,000 pieces of organic content over a decade that I was like, okay, shit. Like this, this, this actually really does work for, um, other brands and my personal brand.

Um, when I started to take a look at, you know, building my own brand and using this for founder, I realized that this was kind of a superpower because I just sharpened that sword so many times by publishing like 38,000 pieces of organic content over a decade that I was like, okay, shit. Like this, this, this actually really does work for, um, other brands and my personal brand.

It can work for others,

It can work for others,

It can work for others,

brands um and uh yeah and my belief is kind of when you have a superpower when you have an edge like exploit that to the fullest degree possible so i'm definitely not opposed to ads or anything like that uh but anytime i've looked at you know should we run ads or should we post another youtube video per week it's like let's do that youtube video another week or you know should we do ads or should we you know ramp up instagram in this way it's like let's just do that for now so we haven't i don't think maxed

brands um and uh yeah and my belief is kind of when you have a superpower when you have an edge like exploit that to the fullest degree possible so i'm definitely not opposed to ads or anything like that uh but anytime i've looked at you know should we run ads or should we post another youtube video per week it's like let's do that youtube video another week or you know should we do ads or should we you know ramp up instagram in this way it's like let's just do that for now so we haven't i don't think maxed

brands um and uh yeah and my belief is kind of when you have a superpower when you have an edge like exploit that to the fullest degree possible so i'm definitely not opposed to ads or anything like that uh but anytime i've looked at you know should we run ads or should we post another youtube video per week it's like let's do that youtube video another week or you know should we do ads or should we you know ramp up instagram in this way it's like let's just do that for now so we haven't i don't think maxed