Matt Gray

the journey they should be going on from there but you know the kinds of things that we help folks with at the core of it is like a content gps and what that is is helping people grow an organic audience across social platforms so whether that's x linkedin if they're more writing first or youtube and tick tock if they're going more video first as well as instagram

From there, driving people to a newsletter, to workshops, maybe webinars, and then actually owning that audience in their email list. I think a lot of founders, they move from social and they just think that they should be selling directly from social. And I think what ends up happening is you're way too salesy.

From there, driving people to a newsletter, to workshops, maybe webinars, and then actually owning that audience in their email list. I think a lot of founders, they move from social and they just think that they should be selling directly from social. And I think what ends up happening is you're way too salesy.

From there, driving people to a newsletter, to workshops, maybe webinars, and then actually owning that audience in their email list. I think a lot of founders, they move from social and they just think that they should be selling directly from social. And I think what ends up happening is you're way too salesy.

And that may work for six months, but I think that eventually you kind of burn your organic audience if you're just selling too much just from social. And I think a lot of people, too, want to go and build a brand and want to be more active on social, but they don't want to come across as salesy. And that becomes a blocker.

And that may work for six months, but I think that eventually you kind of burn your organic audience if you're just selling too much just from social. And I think a lot of people, too, want to go and build a brand and want to be more active on social, but they don't want to come across as salesy. And that becomes a blocker.

And that may work for six months, but I think that eventually you kind of burn your organic audience if you're just selling too much just from social. And I think a lot of people, too, want to go and build a brand and want to be more active on social, but they don't want to come across as salesy. And that becomes a blocker.

And if they knew that there was actually just a way to drive people from your audience to an email where then you can sell, I think it then opens up a range of possibilities. We kind of help them with that organic content funnel and then driving people to whether it's, you know, a product sales page or a sales call, depending on the industry they're in, helping them set that up.

And if they knew that there was actually just a way to drive people from your audience to an email where then you can sell, I think it then opens up a range of possibilities. We kind of help them with that organic content funnel and then driving people to whether it's, you know, a product sales page or a sales call, depending on the industry they're in, helping them set that up.

And if they knew that there was actually just a way to drive people from your audience to an email where then you can sell, I think it then opens up a range of possibilities. We kind of help them with that organic content funnel and then driving people to whether it's, you know, a product sales page or a sales call, depending on the industry they're in, helping them set that up.

And then the systems along the way to make sure they're doing this efficiently so that the hope is that they can scale it without their involvement for the most part. So, you know, I've been able to scale an audience now about three million folks the last few years around my own brand. And, you know, we're only filming generally around like once every couple months. We batch all the content.

And then the systems along the way to make sure they're doing this efficiently so that the hope is that they can scale it without their involvement for the most part. So, you know, I've been able to scale an audience now about three million folks the last few years around my own brand. And, you know, we're only filming generally around like once every couple months. We batch all the content.

And then the systems along the way to make sure they're doing this efficiently so that the hope is that they can scale it without their involvement for the most part. So, you know, I've been able to scale an audience now about three million folks the last few years around my own brand. And, you know, we're only filming generally around like once every couple months. We batch all the content.

It's done in like a few days. I can delegate it to my team from there and then just get back to living my life, traveling, enjoying things. And so trying to make sure that at the end of the day, when you are both a founder and a creator, it kind of doubles your chances of burnout. And we were just talking about some of the things I used to cope with for that burnout or those feelings of overwhelm.

It's done in like a few days. I can delegate it to my team from there and then just get back to living my life, traveling, enjoying things. And so trying to make sure that at the end of the day, when you are both a founder and a creator, it kind of doubles your chances of burnout. And we were just talking about some of the things I used to cope with for that burnout or those feelings of overwhelm.

It's done in like a few days. I can delegate it to my team from there and then just get back to living my life, traveling, enjoying things. And so trying to make sure that at the end of the day, when you are both a founder and a creator, it kind of doubles your chances of burnout. And we were just talking about some of the things I used to cope with for that burnout or those feelings of overwhelm.

The last thing I want to do is set founders up for that same issue. And so as much as you're sort of ramping things up in terms of the content and the audience side, I think you also need to be ramping up the systems to make this whole journey sustainable. So you don't burn out. Yeah.

The last thing I want to do is set founders up for that same issue. And so as much as you're sort of ramping things up in terms of the content and the audience side, I think you also need to be ramping up the systems to make this whole journey sustainable. So you don't burn out. Yeah.

The last thing I want to do is set founders up for that same issue. And so as much as you're sort of ramping things up in terms of the content and the audience side, I think you also need to be ramping up the systems to make this whole journey sustainable. So you don't burn out. Yeah.

Yeah. So we have around 25 people on the team, uh, just on the content team or the business on the total team. Okay. It may be a little more now, but you have to say it's 25, 30. Uh, so yeah, On the content side, I work with like we have a producer on the video side. I'd be like the creative director. And then we have three long-form editors, three short-form editors.