Matt Gray
speaker
160 appearances
2 recordings
1 series
first heard Jan 2025
last heard May 2025
Matt Gray’s voice in public audio — every appearance, attributed to the second.
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Appearances
Now I have a really good editor that's a great soundboard. And so it's more of a team thing attacking this beast versus just me in a dark room trying to figure it out and going, no, no, no, that's not it.
Um, well, I mean, at the first part, it's similar to like the bucket list of travel. It's like, I just want to write a book before I die. Um, so this is something I should do and why not do it now? I felt like a good time just to get after it. Uh, and then from there, I think this like idea of like founder led brands are like largely misunderstood.
Um, the kind of stuff that we hear all the time, like, Oh, don't want to tick tock dance or don't want to be famous at these things. And it's like, I don't think people totally get it. Um, so I wanted to kind of Is that the name of the book, right? Yeah. Founder-led brands. Yeah. At least that's the running concept. So we'll see where it ends up.
But yeah, just trying to peel back the onion a bit there and give people like the details as to why this is a thing, why it's important to have your own media company. Um, and, uh, the systems that make it all sustainable and profitable. Yeah. Very cool. Two and a half years. Do you know what, when's your plan? Do you have a pub this year? No, this year it's happening. Yeah.
It's, it's being self-published. So I don't, no one's really telling me what to do this year.
Yeah, so on the business side, the dream there is to create the greatest founder community of the 21st century. I see an opportunity kind of like on the brand side, what Nike did for athletes in the 70s, Apple did for creatives in the 80s, is what I'm trying to do for founders in the 20s.
Create this really aspirational, beautiful, tasteful, inspiring brand that helps founders build their own really special brands. And so, you know, we have dreams of opening a retreat center in the Dolomites in Italy, which is like my favorite place in the world. You know, was there mountain biking last year for a couple of months. We'll be there snowboarding this year.
I just have this idea of kind of bringing amazing founders together for peak experiences together. And so, yeah, just trying to like lean into the community, really just listen to them. I'm really patient with this. Like I'm running something I'm going to run till I die. And that was the whole genesis of even creating FounderOS in the first place. So we're just being patient.
We're being, you know, really intentional about it, building an amazing community, helping founders with the systems that they're asking us for, and really just trying to create the greatest founder content out there for the specific stuff that we do, which is largely around like systems and founder-led brands.
And then on a personal level, yeah, looking to finally get a home base for real this year. So hopefully, you know, stay in Bali a little longer than like five months. Maybe in Boise, maybe we're going to move here. Yeah, maybe Boise, you know, exactly. And yeah, just keep traveling, get this book out, keep putting great content out across platforms and meeting other great folks like yourself and
uh, just having fun. Um, I think, uh, I've, you know, my twenties, a lot of that was like a lot of like a grind at times on the business side. Um, and now, um, you know, with the systems that we have and the founder OS and herb all running on autopilot, uh, I feel like it's more of a time just to enjoy things.
When I look back, I'm sure in my 80s, I would just tell myself like, hey, dude, it's going to be all right. Let's just have some fun. So trying to lean into that more. That's cool. How about you? What's your one main thing, big domino this year?
That's kind of my, what I'm working on, which I'm really excited about. One last thing on that. I'm curious, like all these books you've gotten and that you've read, and I know this is like a real obsession on your side from following you for some time.
What's like that one secret you feel like that a lot of these guys kind of talk about that's like at a core that a lot of people maybe don't think about or is a little more non-obvious or novel?
And is there one core practice that you have that, like, really helps you program your subconscious mind for your core goals, values, all that? Yeah.
No, I wouldn't guess that. No, it's something that's big for me too. It is like, yeah, I oftentimes like before I go to bed, like read like a one pager that I've made for myself around like my like dream life and dream sort of scene and kind of really feel into it and then go to sleep at night. And so, yeah, all about this kind of stuff. I think it's interesting. It's so much fun. Yeah. Okay.
My last question for you is, um,
Yeah. Um, we had a gentleman named, uh, Sammy, um, that had come to us. He had previously exited the company and was, um, now working on a new idea. Um, but it was still kind of no offer around it. No really idea what he was going to build per se, just a rough idea. Um, He joined FounderOS. We went and helped him with his offer. So yeah, his name's Sami Hassan.
And his idea was to create this company called DevSignal, which is all around helping tech companies find amazing engineers. So we helped him formulate the offer around that. He started creating content while reluctant at first, started seeing like it was picking up, doing well. And it was driving a lot of companies to go and hire the engineers that he was training at DevSignal.
Fast forward just six months later, his company was actually acquired for around $600,000 by a firm that had actually found him through the audience that he had built. So yeah, between like the offer systems that we'd gone over, some of the content and audience growth systems were like a small part in that journey that Sammy was able to find success with. So yeah, there's stories like that.
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