Matt Gray

Yeah, so for me, I think that things like entrepreneur, founder, business owner, these are all synonymous. Founder to me is just, yeah, someone that's running a business around a thing that they love to do and looking to scale it. The typical person that we work with is someone that's doing generally about 50K per month.

Yeah, so for me, I think that things like entrepreneur, founder, business owner, these are all synonymous. Founder to me is just, yeah, someone that's running a business around a thing that they love to do and looking to scale it. The typical person that we work with is someone that's doing generally about 50K per month.

Yeah, they definitely consider themselves entrepreneurs. I think, if anything, the bridge that's going on in terms of maybe their identity is I think more and more founders these days are merging with the creator economy. Stuff that you've been talking about for a decade or more now. So this idea that between the two. Yeah. Yeah.

Yeah, they definitely consider themselves entrepreneurs. I think, if anything, the bridge that's going on in terms of maybe their identity is I think more and more founders these days are merging with the creator economy. Stuff that you've been talking about for a decade or more now. So this idea that between the two. Yeah. Yeah.

Yeah, they definitely consider themselves entrepreneurs. I think, if anything, the bridge that's going on in terms of maybe their identity is I think more and more founders these days are merging with the creator economy. Stuff that you've been talking about for a decade or more now. So this idea that between the two. Yeah. Yeah.

This idea that, you know, people follow people, then they follow brands. And, you know, I think that when you have a personal brand, what I call a founder led brand, you know, you're able to go and make sure that you have. People like really understanding the story behind what you're building and they can really follow you, follow your journey.

This idea that, you know, people follow people, then they follow brands. And, you know, I think that when you have a personal brand, what I call a founder led brand, you know, you're able to go and make sure that you have. People like really understanding the story behind what you're building and they can really follow you, follow your journey.

This idea that, you know, people follow people, then they follow brands. And, you know, I think that when you have a personal brand, what I call a founder led brand, you know, you're able to go and make sure that you have. People like really understanding the story behind what you're building and they can really follow you, follow your journey.

And that makes the brand that much more impactful and it allows you to grow it a lot faster. And so this importance as a founder to really be thinking about building your audience day one. You know, there's that whole saying like first time founders focus on tech, second time founders focus on distribution.

And that makes the brand that much more impactful and it allows you to grow it a lot faster. And so this importance as a founder to really be thinking about building your audience day one. You know, there's that whole saying like first time founders focus on tech, second time founders focus on distribution.

And that makes the brand that much more impactful and it allows you to grow it a lot faster. And so this importance as a founder to really be thinking about building your audience day one. You know, there's that whole saying like first time founders focus on tech, second time founders focus on distribution.

And I think more and more people are waking up to like the quicker you can build that distribution, build that personal brand and an audience around yourself. It sets you up.

And I think more and more people are waking up to like the quicker you can build that distribution, build that personal brand and an audience around yourself. It sets you up.

And I think more and more people are waking up to like the quicker you can build that distribution, build that personal brand and an audience around yourself. It sets you up.

for, you know, having this amazing kind of media moat around your business for the next decade to come, whether you're still building that business or maybe it's sold and you're onto the next one and you still have that brand and audience around yourself. A hundred percent.

for, you know, having this amazing kind of media moat around your business for the next decade to come, whether you're still building that business or maybe it's sold and you're onto the next one and you still have that brand and audience around yourself. A hundred percent.

for, you know, having this amazing kind of media moat around your business for the next decade to come, whether you're still building that business or maybe it's sold and you're onto the next one and you still have that brand and audience around yourself. A hundred percent.

I learned, you know, the benefits of that, but also the struggle of, you know, you maybe have an idea that comes into your head of something you want to create. And then you have to kind of brief it and delegate it and follow up on it and quality control it. Whereas for me, like building a personal brand or building a founder led brand around yourself.

I learned, you know, the benefits of that, but also the struggle of, you know, you maybe have an idea that comes into your head of something you want to create. And then you have to kind of brief it and delegate it and follow up on it and quality control it. Whereas for me, like building a personal brand or building a founder led brand around yourself.

I learned, you know, the benefits of that, but also the struggle of, you know, you maybe have an idea that comes into your head of something you want to create. And then you have to kind of brief it and delegate it and follow up on it and quality control it. Whereas for me, like building a personal brand or building a founder led brand around yourself.