Matt Gray

After that, I was like, okay, a lot of things were great about this business, but I hated the fact that I was just stuck in Toronto running this in-person thing. And I knew the next business that I created, I wanted to have location freedom. So I picked up my bags, got rid of everything, and started traveling.

Went to New Zealand, Peru, came across this random website of all things called the Stoner's Cookbook. Some guys I had met when I was in New Zealand. I ended up buying the website off them and rebranding it to Herb.

Went to New Zealand, Peru, came across this random website of all things called the Stoner's Cookbook. Some guys I had met when I was in New Zealand. I ended up buying the website off them and rebranding it to Herb.

Went to New Zealand, Peru, came across this random website of all things called the Stoner's Cookbook. Some guys I had met when I was in New Zealand. I ended up buying the website off them and rebranding it to Herb.

I kind of saw the writing on the wall of where the cannabis industry was going over the next decade and saw an opportunity to, yeah, like transform it into something much more tasteful, curated. And there was no platform that was really reliable and trustworthy around that niche. And sure enough, 10 years later, we kind of grew it into an audience of over 14 million people.

I kind of saw the writing on the wall of where the cannabis industry was going over the next decade and saw an opportunity to, yeah, like transform it into something much more tasteful, curated. And there was no platform that was really reliable and trustworthy around that niche. And sure enough, 10 years later, we kind of grew it into an audience of over 14 million people.

I kind of saw the writing on the wall of where the cannabis industry was going over the next decade and saw an opportunity to, yeah, like transform it into something much more tasteful, curated. And there was no platform that was really reliable and trustworthy around that niche. And sure enough, 10 years later, we kind of grew it into an audience of over 14 million people.

And, yeah, so that's kind of a bit of the journey there. Did you sell that business? You still have that business? Yeah, really just passionate about helping founders, you know, kind of make the founder journey much more joyful. I think we're both kind of aligned around that. I think it can be lonely and difficult and yeah, overwhelming at times.

And, yeah, so that's kind of a bit of the journey there. Did you sell that business? You still have that business? Yeah, really just passionate about helping founders, you know, kind of make the founder journey much more joyful. I think we're both kind of aligned around that. I think it can be lonely and difficult and yeah, overwhelming at times.

And, yeah, so that's kind of a bit of the journey there. Did you sell that business? You still have that business? Yeah, really just passionate about helping founders, you know, kind of make the founder journey much more joyful. I think we're both kind of aligned around that. I think it can be lonely and difficult and yeah, overwhelming at times.

And I think when I set out to build FounderOS, I set out to build a business that worked. was kind of in my icky guy, like what I love to do, what I'm good at, what I could be paid for, and what the world needs. And sought out to build something that would feel like everyday retirement, like working on the stuff that even if I was retired, this is the kind of stuff I'd be doing every single day.

And I think when I set out to build FounderOS, I set out to build a business that worked. was kind of in my icky guy, like what I love to do, what I'm good at, what I could be paid for, and what the world needs. And sought out to build something that would feel like everyday retirement, like working on the stuff that even if I was retired, this is the kind of stuff I'd be doing every single day.

And I think when I set out to build FounderOS, I set out to build a business that worked. was kind of in my icky guy, like what I love to do, what I'm good at, what I could be paid for, and what the world needs. And sought out to build something that would feel like everyday retirement, like working on the stuff that even if I was retired, this is the kind of stuff I'd be doing every single day.

And I feel like you're also in that element. You can see it just when you're running different events or you're in the room with founders. You're just there because you genuinely... you wake up and you live this shit. And so, you know, I can feel that. I think others can feel that. And I wanted that for my own life to be able to wake up every day and just work on my calling.

And I feel like you're also in that element. You can see it just when you're running different events or you're in the room with founders. You're just there because you genuinely... you wake up and you live this shit. And so, you know, I can feel that. I think others can feel that. And I wanted that for my own life to be able to wake up every day and just work on my calling.

And I feel like you're also in that element. You can see it just when you're running different events or you're in the room with founders. You're just there because you genuinely... you wake up and you live this shit. And so, you know, I can feel that. I think others can feel that. And I wanted that for my own life to be able to wake up every day and just work on my calling.

And so that's what founder us is kind of the manifestation of that. That's cool.

And so that's what founder us is kind of the manifestation of that. That's cool.

And so that's what founder us is kind of the manifestation of that. That's cool.

Yeah, so for me, I think that things like entrepreneur, founder, business owner, these are all synonymous. Founder to me is just, yeah, someone that's running a business around a thing that they love to do and looking to scale it. The typical person that we work with is someone that's doing generally about 50K per month.