Matt Gray
speaker
160 appearances
2 recordings
1 series
first heard Jan 2025
last heard May 2025
Matt Gray’s voice in public audio — every appearance, attributed to the second.
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Appearances
The speed at which you can go from just idea to creation is oftentimes just instantaneous. You don't need to answer to anyone. You don't even necessarily need to manage anyone. You can just come up with that idea, sit down, film it, push it. And having that control over your media, I think, is nice. You can kind of control your destiny more and you're not reliant on so many people. Yeah.
Yeah. And I think there's this whole kind of like 360 degree element to it that people don't think about. Oftentimes people, when they associate with it, they think, oh, it's, you know, to become famous or to get customers. But, you know, even this right now is like indicative of like the power of it. You
you know, I think about a year ago and we started chatting a little bit on Instagram around some stuff and then one thing led to another and here we are in Boise, right?
So, you know, whether it's just like serendipitous connections and that happens to me all over the world, wherever I'm traveling, I'm constantly meeting different people and that I wouldn't otherwise meet if I didn't have an audience. You know, the amount of opportunities, amazing hires you're able to also get.
I think probably three quarters of our team has found me from the audience I've built and it's top talent that I don't think I'd otherwise maybe be able to even attract. So, Yeah, it's insane the power of it when you get it right.
Yeah. So, you know, my journey, you know, I think the only thing that's like inevitable with humans is that like is change. Right. And when I started herb, when I was 24, I saw this amazing opportunity to build something in the cannabis industry. I believe like people should have freedom to make their own choices in life.
And there were for so many other reasons, like really believe in the mission behind what, On a more personal level, probably around five years ago, six years ago, maybe now, I, you know, I've been running businesses, was running a few at the time and found myself in a hotel room having like a borderline panic attack just from the stress, the overwhelm.
There were a couple crazy things that were going on. And there were some things out of my control, but then I started to come to a realization that there were a lot of things that were in my control that were contributing to this, you know, was drinking a few times a week to cope with the stress on weekends, was smoking probably like 10 joints a day at that point. And.
yeah, had probably a pretty bad addiction that I needed to kind of take a look at that had kind of just been a bit hitting because I was functioning and I was in an industry where this stuff can kind of like, you know, get by.
And so ended up having some brain scans done, realized that on top of all that, there were some like brain conditions, had some frontal lobe damage from too many concussions playing hockey, of course, in Canada. And yeah, just kind of woke me up to like, wow, I really need to start taking care of my health. And so from that journey, reached out to different experts.
One of them actually was Huberman. And learned through him that cannabis breaks the chain between DHEA being converted into testosterone. And I found that interesting because at the same time I was learning that testosterone is the chemical in humans that makes effort feel good.
And, you know, we work so hard as founders, like bashing through walls all the time, oftentimes fighting different fires and building things that I was like, I felt it kind of hit me that I was kind of working backwards. You know, I was working so hard in so many ways, but then on a health side, working backwards in terms of like, yeah, even chemically screwing up my body a little bit.
So I decided to, I said I didn't need to make a change. Because it wasn't sustainable the way I was going. And that journey led me to, you know, finding a sobriety coach, finding an executive coach, and really going deep on the health side, I started replacing smoking and drinking with journaling daily. I had read the book The Artist's Way by Julia Cameron.
Didn't really know the change it was going to make in my life and just started waking up every day to write my morning pages. Three pages just kind of poured out of me daily. Did that for about 90 days. And I started bringing some of these concepts online, sharing them on Twitter at the time and in a newsletter.
really no agenda in mind other than just hey let's just put some stuff out there and see the kind of people that are interested in this or maybe not and one thing led to another and yeah I started attracting a lot of founders that really resonated with this they had similar experiences in their lives.
Um, they thought, I think these were some topics that they were hoping someone would open up more about. And, uh, that kind of compounded to building more of a audience online that, uh, people that kind of are attracted to, you know, not just building amazing systems around your business, but amazing systems for your own, your life, your health. Um, so that, yeah, at the build strong businesses.
And so you need to make sure you're taking care of yourself. So yeah, that's kind of a bit of that. It's really cool.
Yeah.
Well, I think, I think as like, as founders, as entrepreneurs, like, you know, we're constantly evaluating our businesses, right? Auditing like the finance area, seeing how that's coming along, looking at your marketing, what's performing best, what's not, stopping the stuff that's not doing well, doubling down on the stuff that really works.
And oftentimes we let ourselves get off on an easy street and just not reflect too much on, you know, what stuff that may have been serving us when we were 25 is not serving us at 30. And it could be anything, right? Like your diet, your exercise, whatever. Um, it so happened that my vices were drinking and smoking, but other people have vices of sugar and bread. I don't know. Right.
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