Matt Gray

The speed at which you can go from just idea to creation is oftentimes just instantaneous. You don't need to answer to anyone. You don't even necessarily need to manage anyone. You can just come up with that idea, sit down, film it, push it. And having that control over your media, I think, is nice. You can kind of control your destiny more and you're not reliant on so many people. Yeah.

The speed at which you can go from just idea to creation is oftentimes just instantaneous. You don't need to answer to anyone. You don't even necessarily need to manage anyone. You can just come up with that idea, sit down, film it, push it. And having that control over your media, I think, is nice. You can kind of control your destiny more and you're not reliant on so many people. Yeah.

The speed at which you can go from just idea to creation is oftentimes just instantaneous. You don't need to answer to anyone. You don't even necessarily need to manage anyone. You can just come up with that idea, sit down, film it, push it. And having that control over your media, I think, is nice. You can kind of control your destiny more and you're not reliant on so many people. Yeah.

Yeah. And I think there's this whole kind of like 360 degree element to it that people don't think about. Oftentimes people, when they associate with it, they think, oh, it's, you know, to become famous or to get customers. But, you know, even this right now is like indicative of like the power of it. You

Yeah. And I think there's this whole kind of like 360 degree element to it that people don't think about. Oftentimes people, when they associate with it, they think, oh, it's, you know, to become famous or to get customers. But, you know, even this right now is like indicative of like the power of it. You

Yeah. And I think there's this whole kind of like 360 degree element to it that people don't think about. Oftentimes people, when they associate with it, they think, oh, it's, you know, to become famous or to get customers. But, you know, even this right now is like indicative of like the power of it. You

you know, I think about a year ago and we started chatting a little bit on Instagram around some stuff and then one thing led to another and here we are in Boise, right?

you know, I think about a year ago and we started chatting a little bit on Instagram around some stuff and then one thing led to another and here we are in Boise, right?

you know, I think about a year ago and we started chatting a little bit on Instagram around some stuff and then one thing led to another and here we are in Boise, right?

So, you know, whether it's just like serendipitous connections and that happens to me all over the world, wherever I'm traveling, I'm constantly meeting different people and that I wouldn't otherwise meet if I didn't have an audience. You know, the amount of opportunities, amazing hires you're able to also get.

So, you know, whether it's just like serendipitous connections and that happens to me all over the world, wherever I'm traveling, I'm constantly meeting different people and that I wouldn't otherwise meet if I didn't have an audience. You know, the amount of opportunities, amazing hires you're able to also get.

So, you know, whether it's just like serendipitous connections and that happens to me all over the world, wherever I'm traveling, I'm constantly meeting different people and that I wouldn't otherwise meet if I didn't have an audience. You know, the amount of opportunities, amazing hires you're able to also get.

I think probably three quarters of our team has found me from the audience I've built and it's top talent that I don't think I'd otherwise maybe be able to even attract. So, Yeah, it's insane the power of it when you get it right.

I think probably three quarters of our team has found me from the audience I've built and it's top talent that I don't think I'd otherwise maybe be able to even attract. So, Yeah, it's insane the power of it when you get it right.

I think probably three quarters of our team has found me from the audience I've built and it's top talent that I don't think I'd otherwise maybe be able to even attract. So, Yeah, it's insane the power of it when you get it right.

Yeah. So, you know, my journey, you know, I think the only thing that's like inevitable with humans is that like is change. Right. And when I started herb, when I was 24, I saw this amazing opportunity to build something in the cannabis industry. I believe like people should have freedom to make their own choices in life.

Yeah. So, you know, my journey, you know, I think the only thing that's like inevitable with humans is that like is change. Right. And when I started herb, when I was 24, I saw this amazing opportunity to build something in the cannabis industry. I believe like people should have freedom to make their own choices in life.

Yeah. So, you know, my journey, you know, I think the only thing that's like inevitable with humans is that like is change. Right. And when I started herb, when I was 24, I saw this amazing opportunity to build something in the cannabis industry. I believe like people should have freedom to make their own choices in life.

And there were for so many other reasons, like really believe in the mission behind what, On a more personal level, probably around five years ago, six years ago, maybe now, I, you know, I've been running businesses, was running a few at the time and found myself in a hotel room having like a borderline panic attack just from the stress, the overwhelm.

And there were for so many other reasons, like really believe in the mission behind what, On a more personal level, probably around five years ago, six years ago, maybe now, I, you know, I've been running businesses, was running a few at the time and found myself in a hotel room having like a borderline panic attack just from the stress, the overwhelm.