Matt Gray

And there were for so many other reasons, like really believe in the mission behind what, On a more personal level, probably around five years ago, six years ago, maybe now, I, you know, I've been running businesses, was running a few at the time and found myself in a hotel room having like a borderline panic attack just from the stress, the overwhelm.

There were a couple crazy things that were going on. And there were some things out of my control, but then I started to come to a realization that there were a lot of things that were in my control that were contributing to this, you know, was drinking a few times a week to cope with the stress on weekends, was smoking probably like 10 joints a day at that point. And.

There were a couple crazy things that were going on. And there were some things out of my control, but then I started to come to a realization that there were a lot of things that were in my control that were contributing to this, you know, was drinking a few times a week to cope with the stress on weekends, was smoking probably like 10 joints a day at that point. And.

There were a couple crazy things that were going on. And there were some things out of my control, but then I started to come to a realization that there were a lot of things that were in my control that were contributing to this, you know, was drinking a few times a week to cope with the stress on weekends, was smoking probably like 10 joints a day at that point. And.

yeah, had probably a pretty bad addiction that I needed to kind of take a look at that had kind of just been a bit hitting because I was functioning and I was in an industry where this stuff can kind of like, you know, get by.

yeah, had probably a pretty bad addiction that I needed to kind of take a look at that had kind of just been a bit hitting because I was functioning and I was in an industry where this stuff can kind of like, you know, get by.

yeah, had probably a pretty bad addiction that I needed to kind of take a look at that had kind of just been a bit hitting because I was functioning and I was in an industry where this stuff can kind of like, you know, get by.

And so ended up having some brain scans done, realized that on top of all that, there were some like brain conditions, had some frontal lobe damage from too many concussions playing hockey, of course, in Canada. And yeah, just kind of woke me up to like, wow, I really need to start taking care of my health. And so from that journey, reached out to different experts.

And so ended up having some brain scans done, realized that on top of all that, there were some like brain conditions, had some frontal lobe damage from too many concussions playing hockey, of course, in Canada. And yeah, just kind of woke me up to like, wow, I really need to start taking care of my health. And so from that journey, reached out to different experts.

And so ended up having some brain scans done, realized that on top of all that, there were some like brain conditions, had some frontal lobe damage from too many concussions playing hockey, of course, in Canada. And yeah, just kind of woke me up to like, wow, I really need to start taking care of my health. And so from that journey, reached out to different experts.

One of them actually was Huberman. And learned through him that cannabis breaks the chain between DHEA being converted into testosterone. And I found that interesting because at the same time I was learning that testosterone is the chemical in humans that makes effort feel good.

One of them actually was Huberman. And learned through him that cannabis breaks the chain between DHEA being converted into testosterone. And I found that interesting because at the same time I was learning that testosterone is the chemical in humans that makes effort feel good.

One of them actually was Huberman. And learned through him that cannabis breaks the chain between DHEA being converted into testosterone. And I found that interesting because at the same time I was learning that testosterone is the chemical in humans that makes effort feel good.

And, you know, we work so hard as founders, like bashing through walls all the time, oftentimes fighting different fires and building things that I was like, I felt it kind of hit me that I was kind of working backwards. You know, I was working so hard in so many ways, but then on a health side, working backwards in terms of like, yeah, even chemically screwing up my body a little bit.

And, you know, we work so hard as founders, like bashing through walls all the time, oftentimes fighting different fires and building things that I was like, I felt it kind of hit me that I was kind of working backwards. You know, I was working so hard in so many ways, but then on a health side, working backwards in terms of like, yeah, even chemically screwing up my body a little bit.

And, you know, we work so hard as founders, like bashing through walls all the time, oftentimes fighting different fires and building things that I was like, I felt it kind of hit me that I was kind of working backwards. You know, I was working so hard in so many ways, but then on a health side, working backwards in terms of like, yeah, even chemically screwing up my body a little bit.

So I decided to, I said I didn't need to make a change. Because it wasn't sustainable the way I was going. And that journey led me to, you know, finding a sobriety coach, finding an executive coach, and really going deep on the health side, I started replacing smoking and drinking with journaling daily. I had read the book The Artist's Way by Julia Cameron.

So I decided to, I said I didn't need to make a change. Because it wasn't sustainable the way I was going. And that journey led me to, you know, finding a sobriety coach, finding an executive coach, and really going deep on the health side, I started replacing smoking and drinking with journaling daily. I had read the book The Artist's Way by Julia Cameron.

So I decided to, I said I didn't need to make a change. Because it wasn't sustainable the way I was going. And that journey led me to, you know, finding a sobriety coach, finding an executive coach, and really going deep on the health side, I started replacing smoking and drinking with journaling daily. I had read the book The Artist's Way by Julia Cameron.

Didn't really know the change it was going to make in my life and just started waking up every day to write my morning pages. Three pages just kind of poured out of me daily. Did that for about 90 days. And I started bringing some of these concepts online, sharing them on Twitter at the time and in a newsletter.