Matt Gray
speaker
160 appearances
2 recordings
1 series
first heard Jan 2025
last heard May 2025
Matt Gray’s voice in public audio — every appearance, attributed to the second.
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Appearances
It can then, you know, become one or two newsletters in like, say, four weeks and in eight weeks. Um, then on platforms like LinkedIn, like you say, you had five core lessons that you go over in this YouTube video that could become five long form LinkedIn posts.
It could also become five long form X threads, uh, as well as maybe another 15 little sentences that you end up using for like 15 tweets as an example. So. at a high level, I'm always trying to look to like maximize the content that I've already put out there so that you quickly are able to be as efficient as possible and get off of a content treadmill, right?
Where you're just constantly trying to output stuff. Meanwhile, you've got this amazing bank of stuff you've already made. Just making sure that you've maximized that, right? And I know that, you know, you're even doing this in your book project right now, like leveraging like these thousands of presentations you've done and thousands of podcasts, right?
Like how can you leverage all that material versus, defaulting to new right these days I try to as much as possible default to like what have I already said around this right because I'm pretty sure I've said the things I've done the things I don't want to just default to having to do it all over again and just trying to reduce the cognitive load and again just keep things as simple as possible so
Specifically on the written side, we will do four longer form X posts per week. Those tend to drive the most growth. And then about two short form tweets per day, which seems to be like a solid cadence on the platform to get your stuff out there without overdoing it. And then on LinkedIn, we typically do one long form post every morning at 8 a.m.
And again, that's what's allowed us to scale to about 800,000 people there. And, yeah, so I think with all these platforms, it really comes down to, number one, like having an amazing hook, a ton of long form value, again, really just trying to compete on generosity. So I think people sometimes overdo like just thinking about growth, growth, growth.
Meanwhile, like I think if you can just focus on like, what are all these things that I'd almost be scared to give away, right? Like give it away, right? Inevitably people, if you're making something, they'll still pay you to have it all packaged up to get to know you to for a more seamless delivery for more support.
So I don't think you need to worry about giving too much away, at least most people. And then so that's like X and that's LinkedIn. And then off of all those posts about, you know, 100% of the posts on LinkedIn and around 50% of the posts on X drive people then to subscribe to the newsletter. And so, you know, that's just constantly driving people to an audience that we own.
That's helped us scale a newsletter to about 200,000 people in the last couple of years. And yeah, it's a power of... those written platforms. Then in terms of threads, honestly, I don't even understand like, you know, really what's going on with that platform. I don't use it personally, so I don't spend any time on it. Our team posts my stuff that's already on X there.
I think we've gotten some good growth, but I have no idea what's going on there.
Yeah. I still remember those days where people thought it was like taking over the world. And like, it's like two months later. Yeah.
Yeah. So with founder, I say we have everyone about 800 people in a school community. And yeah, that's where like all the systems that we have are all nicely organized depending on, you know, content, audience growth, all the different platforms and their operating systems. And then, yeah, I think it's,
Similarly, from my experience, founders, I think, overthink the tech side sometimes, especially when you're getting started. It's just like just pick something that feels good that maybe someone you admire is using that platform and it feels right to you.
Or maybe you've enjoyed using it just on the other side of the equation and as a community member and just get up and going, get running with it. So, yeah, most of the tech on what we build is pretty simple. Like, you know, yeah, school is what we use right now for the community. But I think that there's a lot of platforms that are really solid there. Yeah, for sure.
You know what I mean? Yeah. So... My current philosophy on this, which again is subject to change, is that I think freedom comes down to four things. The freedom to control where you work, what you work on, who you work with, and when you're able to work. And when you have those four W's, you can do whatever you want, basically.
And so whenever I'm building a business, that's the core of it for me is freedom. And I think that's a reason why a lot of founders get into business is freedom. to have freedom and to obviously help a lot of people. And so, you know, when I was younger, my dad's a dentist stuck in new market, Ontario, retiring any day now, hopefully.
And when I'd ask him for advice, you know, on like what I should do in life or, you know, what did he wish he had done, you know, trying to understand maybe what some regrets were that I could maybe avoid. nearly every time it would come down to like, just go travel, just go travel. And so I think hearing that, as a young kid, you're like, and I enjoyed it a lot.
I was like, okay, like travel, travel, right. So, you know, I have a goal in life of going to all 195 countries. And I think when you go and you future cast this stuff, I think I've only been to like,
58 countries or something not that much like not that that many in terms of like that you need to make um to get to the 195 and so you're like damn i still have a long way to go and i think it becomes really easy with a lot of things in our lives to just say someday and you think you'll do these things and then like you know you're 40 you're 50 you're 60 you're 70 and you're still saying someday and so i try to just default to like if you're serious about doing these things like
just get after it and so you know I've architected my business in a way that allows me to do that with all the systems that we have with the talent that we have and oftentimes figure just like why not anytime I travel like I learn a bunch you know we're both writing books right now if I'm writing a book personally like I'd love to be like at some like artist cabin in like southern Italy or something writing it just to be inspired and enjoying myself and yeah I find travel is like
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