Matt Medved

Is it that key?

And then Ableton launched, Ableton Live launched audio to MIDI.

And I, all of a sudden I could sing the music in my head and it would immediately do the MIDI.

No way.

Yeah, so that was a huge unlock for me.

That's when I released my Marshmello remix, started to really kind of gain traction with my music.

But AI is like that on steroids.

Because now I can literally do an entire arrangement that I have in my head.

I can bring it to life with AI so quickly.

I'm working on a musical right now and I'm literally bringing it to life fully arranged with AI vocals doing all the different parts and it's like you can create a fully fleshed out demo.

Now, obviously, I'm going to go and create that musical with

real performers and real musicians and all of that.

But I can go from ideation to an execution of it that people can understand so much quicker now.

And I don't think that genie is going back inside the bottle either, man.

And so it's interesting because, you know, I always say this, like AI is a tool like anything, right?

Like a viola is a tool, a piano is a tool, turntables, you know, electronic music,

All of the tools that go into that, they're all tools.

They unlock different elements of creativity.

To me, I've always said AI, especially when it comes to AI art, we do a lot of that with Now Media.

AI art, it's a camera for your imagination.