Matt Medved

And now with AI music, it's like a microphone.

And so what I think you're going to see is the rise of all these producers and artists who come from unconventional backgrounds or have non-traditional skill sets

who had all this genius inside that they're going to be able to unlock in new ways because they're using these tools.

And so, like, that to me is very exciting.

Obviously, too, you know, look, with the rise of AI music, there's obviously a lot of those tracks that are going to be flooding the streaming services.

Right now, I know they're kind of doing a balancing act.

They're trying to figure out, like, how do we get rid of the slop, but how do we, like, retain the stuff that's actually valuable and interesting?

But I think in the future,

AI is just going to be considered a tool that, like, if you're not using it, it's like, well, aren't you using Pro Tools?

Like, aren't you using Ableton?

Aren't you using MIDI?

Like, it's just going to be a part of every producer's toolkit.

And we're going to normalize it because people are just going to grow up in a world where AI is just part of the workflow.

For sure.

I was playing around with Sora last week.

Have you tried that one?

Yeah, Sora is super powerful, man.

Yeah.

It's nuts.

And on the music side, Suno is taking the cake.