Matt Miller

Are you retaining customers?

Those that have 12-month subscriptions, are they going to 24?

Are they renewing?

Well, we recently actually launched three membership tiers.

So it used to be you can sign up for $240 a year.

Now there's a lower plan and a higher plan, $360 a year for Whoop Life.

And we've actually seen an overwhelming number of people migrate from our middle tier to our highest tier.

And that demonstrates, I think, that our members are willing to pay for

enhanced features, premium capabilities, an additional medical sensing portfolio that we've rolled out.

So now WHOOP has ECG monitoring with AFib detection.

We've come out with blood pressure insights, which were the first wearable to do.

We recently launched advanced labs, which is blood testing.

So overwhelmingly, we see our members wanting to invest more in their health with WHOOP.

They're buying additional services.

They're moving up in their membership tier.

And then in addition to that, we have some of the best user engagement in all of health.

Our members are opening the Whoop app eight times a day, which is pretty extraordinary user engagement.

We have an 83% Dow-Mao ratio, which I believe is second only to WhatsApp in terms of how often people are using and engaging with the product.

So it really speaks to, I think, the value that we've been able to create and the fact that our members are, in fact, improving their health.

I think about all this stuff that you can do and I see the labs, myself as well, and the blood pressure monitoring.