Matt Murphy

But, you know, those things that when you're young, you come home from a night of partying and you turn on the TV and it's like those those commercials, those are those are advertising leads.

And the way that works is like mesothelioma or whatever.

They these companies will actually put those ads out and people who call aren't calling the law firm or the hair restoration guys or the debt consolidation guys.

they're calling the advertising company who then contracts with the people that actually provide the services.

And it's this really weird niche where they base it on the amount of time, how many calls or clicks they get.

And it was largely unregulated by the FCC at the beginning.

So it's kind of the Wild West.

And it was an area where you could make a tremendous amount of money

if he knew how to do it.

And so Chris Smith goes, he's in this business working for a totally legitimate company, grows up in Santa Cruz, moves down to Temecula, California, and he meets Ed Shin, who works for another company.

They're both late 20s, handsome guys.

Chris is living in

Nice place in Temecula, but they they hit it off.

And there's a lot of junkets and boondoggles.

And these guys go to Vegas a lot.

And Chris was pretty straight.

He was like he was more the artistic side.

He would do the actual ads.

Ed was all business.

And with this degree from UC San Diego, he was in a fraternity, again, kind of the all-American kid there.