Matt Prados
speaker
467 appearances
2 recordings
1 series
first heard Oct 2022
last heard Feb 2024
Matt Prados’s voice in public audio — every appearance, attributed to the second.
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Appearances
Top Founders · This CEO Does $20m/year Selling Software to Chiropractic Offices · 15 Feb 2024
podcast
No, we were very medical two years ago.
When we did start, we kind of really broad and basically tried to work with anybody and everybody, but that's just not the way to go.
Yeah.
So we've been very heavily chiropractic for the last six, seven years.
And we have some dentists, but more recently we've gone heavy into optometry.
No, it was an easy decision in the early days and it worked really well.
The harder part is actually getting additional verticals.
And I think everybody who nails one thinks they can do many, but that's where a lot of companies go to die.
You said 3,000 customers?
Uh, yeah, a lot, a lot more customers were, uh, approaching the 6,000 mark for, uh, locations across the U S and Canada.
And, um, we'll probably break the 20 million run rate this month.
I mean, there's no one magic bullet for go-to-market.
So, I mean, it's everything from inbound marketing to outbound calling to events to partnerships, channels, relationships, etc.
Yeah, so 2020, prior to the pandemic, we were very heavy events and we really grew our business through a lot of events.
I mean, we were on the road every single weekend.
Obviously, all the events stopped when the world shut down.
And so we had to pivot.
We had kind of like a tiny little test two-man call center at the time.
And we just went all in and we built it up to five and then 10 and eventually 20.
Oh, wow.
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