Matt Price

But really, and stay current.

That's foundational.

From a customer care perspective,

You know, what's really interesting is that we're starting to, customer care has been a very transitional industry, you know.

This didn't happen within our company, but a lot of outsourced contact center companies, they turn over 40% of their staff every year.

It's an incredibly transient kind of market.

What's interesting is that people who are, you're starting to see the development now of a core group, and we're fortunate to have many of them working at Crescendo, of CX professionals or CX leaders who invest time.

They're good because they can show empathy.

They listen to customers.

They're diligent about the work and the follow-up and everything.

They're not just sitting there copying and pasting from notepad into a chat window to answer questions.

So I would say continue to focus on those things, you know, empathy, understanding.

What AI is really good at doing is complementing now in other areas.

So you could be an amazing electronics expert, but not speak English very well, which means that the capacity for you to serve is limited or the way you speak English is not great or something.

Now AI can bring your skills to everybody.

And so...

I'm excited about AI being an amazing democratizer that removes the language barrier and allows people to connect with other people who have the skills that they need.

So I think we're going to, I think we're going to see a lot of change, but customer care, people in customer care are amazing people, you know, the best.

And, you know, I think that's the reason why it's always recommended, you know, if you want to be in business, start working in retail or work in customer care, because those are developed skills that you really need to know in order to have to, you know, progress your career.

And that now...