Matt Ring

Um, it's been, it's been okay.

I mean, I think the, uh, you know, as I, if I go back to my, my time as an individual, you know, account person, um, I think the reality is that lots of people are using lots of tools themselves to adapt what's given to them.

And that's a really hard problem to solve.

And I think there's good cause it's creativity, but also it does mean in central roles where you're trying to create consistent narrative.

Yeah.

That's hard.

That's the wild west.

And it's difficult for us to, I hate to use the word control, but effectively it's difficult to have oversight of what's happening.

So we try and use it in those scenarios where there's trading.

I think it's had mixed responses.

Some people really like the fact that they have to, for example, upload a video and get it rated.

Other people really, really don't like that.

And we have found that if we don't tell people up front that that's happening, we get a huge drop off.

from the training because all of a sudden it feels very scary so whilst ai might be cool the thing that they're being asked to do is record themselves and they don't like that yeah so that's again about good communication up front which which we have we we missed a few times

Yes, I started my career at Sky in Sky Media, selling TV advertising back in the day when that was a big thing before the internet.

And that was a really good opportunity for me to start to understand how to build partnerships and drive value with existing clients that I was looking after at the time.

An opportunity came up then to move into the digital side of Sky, and that was the newly launched skysports.com, which now kind of seems crazy to say that that was a thing that I went for.

And then I moved to a number of different places, The Guardian, and then found myself at Facebook.

And at that time, Facebook was just 80 people in the London office.

We were selling very small classified ads.