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Matt Ring

👤 Speaker
193 total appearances

Appearances Over Time

Podcast Appearances

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

And all of my friends told me I was mad because Yahoo and MSN were the place to be on the internet.

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

And so I was very fortunate to spend nine years there.

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

And I did a number of different roles.

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

Selling directly to advertisers, running relationships with media agencies.

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

And then I moved into our enterprise product, which was called Workplace.

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

Unfortunately, no longer exists.

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

But that was a great kind of BD role where I had to actually bring new business into what was a very nascent product.

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

I managed to sell that to the likes of BT and Virgin Media.

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

And then I was asked to join Deliveroo.

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

For those of you who don't know, Deliveroo is a food delivery platform.

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

I now deliver a lot more things, and maybe we can talk about that later.

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

But I was asked to join Deliveroo to help optimize and grow their account team.

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

And then three and a half years ago, I moved to use all of my commercial frontline experience to basically build out our enablement function, which I think we're going to talk a lot about today.

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

The current shirt choice?

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

No, this is very much my choice.

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

Are you suggesting that people at Deliveroo aren't smartly dressed?

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

No, it's just the colour.

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

engine we need to do something different what was that kind of critical point i think like in in many large organizations you've got uh that are trying to grow quickly and develop new products and processes you've got loads of people building loads of really cool stuff right um whether that is uh something that can make a restaurant partner optimize their service on the platform better or

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

whether it's like a new CRM system for your salespeople to use, lots and lots and lots of things happening.

The Growth Workshop Podcast
Episode 27, Part 1 - From Sky Ads to Fixing Deliveroo’s Go-To-Market

And that was very typical at Deliveroo.