Matt Schultz

LendingTree says the jewelry items it tracks are up almost 8 percent from last year.

Chocolates up nearly 12 percent.

Matt Schultz is LendingTree's chief consumer finance analyst.

But most American couples are still planning on gift-giving.

People in the survey expect to spend about $130 this year.

And if you're considering overspending, remember 72% of Americans said they'd be upset if their partner took on credit card debt for the holiday.

Stephen Basaja, NPR News.

The last thing anybody wants to do is be a cheapskate on Valentine's Day, but

When prices are really high and budgets are tight, sometimes you have to make some sacrifice.