Matt Skoglund

I didn't think, I don't think that it, that that work really moves the needle the way people think it does.

And I say that cause I, you know, explain that to me.

You see these groups that, um, you know, you get these fundraising emails, you know, donate $50 to save the whales, donate $50 to save the elephants.

And so someone, someone writes a check for $50 and they feel like,

all right, I did my public duty for wildlife, biodiversity, conservation for the year.

And then the rest of their life, they don't really think about it.

And so that $50, it's like a giant wildfire and putting an ounce of water on it.

It doesn't do anything.

And so if we're really going to protect biodiversity, which we're in the middle of an extinction crisis, it has to come from

how we produce things and how we consume things like through the business world.

And I, I just, that came, that just became very clear to me.

And so I wanted to leave the nonprofit world, go into the for-profit world.

And, and I was really attracted to food because, you know, when you think about it, we have billions of people on the planet.

And if you're lucky, you get to eat three meals a day.

You fact that out across the billions of people on the planet.

And you realize very quickly that the production of food has enormous environmental and social consequences.

Um, and then very simply, I also, I just like, I love all the Leopold.

I love land.

And so to be able to like work on a piece, a lot, a piece of ground that you can touch, smell, feel.

Watch it through the seasons, hopefully improve it, increase the biodiversity and then provide food for people that is, you know, amazing for the environment.